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Learn about the appropriate trade policies that now help the company from Pablo Martínez de Miguel
This session addresses business objectives during the confinement period, how to interact with the team and with customers, the importance of reviewing our value-added offer, reviewing our commercial policy by channel, as well as sales estimates for the rest of the year. year. The construction of different scenarios will also be discussed as well as the needs. And it will end with the definition of objectives and ex post trade policy.
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Speakers
Pablo Martínez de Miguel
EMEA Sales Director for Goodyear Dunlop
EMEA Sales Manager for Goodyear Dunlop based in Luxembourg; he has twenty years’ experience in leading commercial teams in different channels and countries. He has a degree in Business Administration and Management, and MBA and PDD from IESE. He is also an executive coach certified by the European Coaching School (ICF).