Advanced Programme Marketing Management

The marketing sector accounts for 3% of Spanish GDP, and is one of the sectors with the highest annual growth after the end of the economic crisis. It generates an annual turnover of over 27,000 million Euro.

The most active marketing sectors are ICT, automotive and large-scale consumer food and beverage, the digital environment (Internet advertising, mobile marketing and digital communication) accounting for around 10% of the total turnover.

This programme seeks to address the main factors of such an important sector in a country's economy, both in terms of the human capital it attracts and the profits it generates, in addition to the annual growth of around 2.5% it achieves. The main strategies to develop multi-channel campaigns capable of generating an increasingly higher ROI will be put at the student's service, having a positive impact on the accounts of their company.