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Advanced Programme Marketing Management

The marketing sector accounts for 3% of Spanish GDP, and is one of the sectors with the highest annual growth after the end of the economic crisis. It generates an annual turnover of over 27,000 million Euro.

The most active marketing sectors are ICT, automotive and large-scale consumer food and beverage, the digital environment (Internet advertising, mobile marketing and digital communication) accounting for around 10% of the total turnover.

This programme seeks to address the main factors of such an important sector in a country's economy, both in terms of the human capital it attracts and the profits it generates, in addition to the annual growth of around 2.5% it achieves. The main strategies to develop multi-channel campaigns capable of generating an increasingly higher ROI will be put at the student's service, having a positive impact on the accounts of their company.

Start

4 may 2020

Duration

100 hours

Language

Spanish

Format

Attendance

Where

Campus Argüelles
Calle Tutor, 35
28008 - Madrid

Schedule

From Monday to Thursday from 6:30 p.m. to 9:45 p.m.

Qualification

Advanced Programme Marketing Management
Access Profile >
Program >
Objectives >
Enrollment Procedure >

Access Profile

The Advanced Marketing Management Programme is aimed at professionals who wish to specialize in the communication strategy and offline and online marketing of products or services through the use of different traditional and digital channels (Social Networks, SEM, SEO, Inbound Marketing, Affiliation or Display campaigns), to work as:

Program

The programme consists of 5 modules.

1

1. Digital Marketing

2

2. Marketing. What should you know as a brand?

3

3. New Marketing channels

4

4. The challenge of startups, new E-Commerce and M-Commerce

5

5. Communication and Media

Objectives

  • Designing multi-channel campaigns
  • Optimizing your marketing resources
  • Improving the impact on your potential customers
  • Exploring new ways to make your business grow
  • Getting to know new Digital Marketing tools
  • Managing your campaigns in new digital environments
  • Improving the operational efficiency of your marketing

Enrollment Procedure

Solicitud de admisión

Application for admission 

Envío de documentación

Send documentation

Formalización de matrícula

Enrolment procedure

 

Application for admission 

Complete an application form.

Documentation:

•    Copy of National Identity Card/Foreigners Identity Card/Tax Identification Number (DNI/NIE/NIF) or Passport
•    Curriculum Vitae
•    One photograph

Enrolment procedure:
Send proof of reservation.

Price: 2.600 €

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