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Advanced Programme in Big Data and Visual Analytics for Decisions Making

Use data as a strategic asset. Get access to information at critical moments for decision-making, get rid of inefficient operating processes and improve the experience of your customers. Feel the digital transformation and discover all of the opportunities that it makes available.

The professionals who specialize in big data are in great demand and are becoming one of today's most sought after.

Start

13 march 2020

Duration

60 hours

Language

Spanish

Format

Attendance

Where

Campus Argüelles
Calle Tutor, 35
28008 - Madrid

Schedule

Friday from 4:00 p.m. to 9:00 p.m.
Saturdays from 9:00 a.m. to 2:00 p.m.

Qualification

Big Data and Visual Analytics Executive Program
Access Profile >
Program >
Objectives >
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Access Profile

Managers, professionals and entrepreneurs who aim to increase their knowledge of big data. At the present professional or specialist profiles in the functional areas of operations, marketing, sales, big data and commercial intelligence, managers of SMEs and entrepreneurs.

Program

The program consists of 6 Modules.

1. Fundamentals of Big Data

2. Business Analytics

3. Big Data Technology

4. Data Science

5. Visualization and Artificial Intelligence

6. Business Applications Success stories

Objectives

  • Improve the decision-making process
  • Discover new business opportunities
  • Take advantage of analytics for the development of your business
  • Convert large volumes of data into valid and relevant information
  • Improve your knowledge of your customers
  • Learn how to implement strategies based on data

Faculty

David Villaseca (Manager)

Director. Forbes Top10 “Leaders under 40”. Financial Services Digital Lead, Accenture Digital SPAI. Global Head of Digital Strategy BBVA. Board member of the Chief Marketing Officer (CMO) Council. Author of books on Marketing and Digital Business. Previously, Senior Brand Director at Coca-Cola, Fanta and Nordic Mist.

Raúl Arrabales

Raúl Arrabales

Co-founding Partner de Sereendepia

Co-founding Partner de Sereendepia. Analytics Senior Manager, Accenture Digital. PhD y Data Scientist en Accenture Analytics, experto en Inteligencia Artificial. Anteriormente Solution Manager en Altran España y Fundador y CEO de Comaware. Doctor en Ciencias de la Computación e Inteligencia Artificial.

Susana González

Degree in Business Administration and Law from UC3M; graduate of the Marketing and Advertising Programme, UC Berkeley; Master's degree in Commercial and Marketing, Management from ESIC Business School. Research Assistant L'Oreal, Research Manager Allied Domecq, Business Intelligence Flex Equipos de Descanso.

Macarena Estévez

Founder and CEO of Conento, experts in Data Science and Data Analytics applications. Founder of SMARTEK Data Driven Marketing. Corporate Excellence Consultant- Centre for Reputation Leadership. Formerly Research Director Spain and LatAm GroupM.

Olga Ortega

Over 15 years professional experience in developing software architectures. Head of the technical architecture team for implementing the Big Data Platform at BBVA CIB. Data & Open Innovation Platforms Countries, coordinating execution of data based projects (and Big Data platforms) in the different geographies of the BBVA group.

Antonio Sarasa

Systems and Artificial Intelligence Professor. Expert in Business Intelligence and Big Data. Author of books on Data Management. Formerly consultant to Red.es.

Rafael Sueiro

CFO Carlson Wagonlit Travel. Anteriormente, Head of Business Intelligence, Financial Planning & Analysis de Vodafone y Strategy Manager en Deloitte.

Professional Outings

  • Managers of SMEs.
  • Marketing departments.
  • Finance Departments.
  • Human Resources Departments.
  • Strategic Management from Big Data.

Enrollment Procedure

Solicitud de admisión

Application for admission 

Envío de documentación

Send documentation

Formalización de matrícula

Enrolment procedure

 

Application for admission 

Complete an application form.

Documentation:

•    Copy of National Identity Card/Foreigners Identity Card/Tax Identification Number (DNI/NIE/NIF) or Passport
•    Curriculum Vitae
•    One photograph

Enrolment procedure:
Send proof of reservation.

Price: 2.600 €

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