CEU IAM Blog
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22-10-2018
Digital Marketing
Buyer persona, the compass that sets the course of brands
A brand that does not define its target audience moves like a ship without fixed course. What is a buyer persona? Why are they key to the design of brands' strategies?
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22-10-2018
Human Resources
The bad habit of going to work and not working
Spanish work performance is traditionally measured in hours that employees spend at work. Is this indicator effective? What effects does a culture based on presenteeism have?
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15-10-2018
Business Ethics
The difficult task of saying goodbye nicely
Farewells are always bitter, even more so when they are not desired. How to deal with the departure of employees when they set off in search of a better job opportunity?
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15-10-2018
International Business
How to deal with the management of global teams
Among many other things, leaders should now be able to manage teams which are composed of professionals who work from different places. How can they manage them successfully?
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08-10-2018
Finance
Some notions about the sources of real estate financing
Spain is beginning to open up to new alternatives for the financing of the real estate industry, what aspects should be taken into account when opting for any of them?
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