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Monday, 10 june 2019
International Business
When the goal is to sell an image, not products
Are physical stores doomed to disappear? Why do the most prominent firms bet on large stores in the age of e-commerce?
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Monday, 10 june 2019
Digital Marketing
Brand promise, a(n) (un)breakable commitment
Brands generate certain expectations when make promises. If they are not able to fulfill their commitment, not only do they compromise their honor, but also their survival.
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Monday, 3 june 2019
Business Ethics
An ethical problem that companies must face
Mobbing is a problem without gender or hierarchy, but with a fixed location: the workplace. How can a company deal with workplace harassment?
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Monday, 3 june 2019
Automotive Business
Swedish electric cars are charged on the move!
Sweden aims to put an end to the problem of electric charging points and their waiting cycles. To achieve this, the country bets on the construction of different electric roads
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Monday, 27 may 2019
Human Resources
A powerful motivational tool
Every company has close at hand a powerful, simple and really useful tool to boost motivation. How to promote the culture of recognition?
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Monday, 27 may 2019
Finance
Financing with three Fs
The most accessible and closest form of financing is from the so-called “Friends, Family & Fools". What are the advantages and disadvantages of these three Fs of financing?
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Monday, 20 may 2019
International Business
The truth of dumping
The terms "dumping" and "antidumping" frequently appear in the media. Do we know what they mean? What do these international trade strategies consist of?
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Monday, 20 may 2019
Digital Marketing
Your cell phone, the nearest shopping mall
Apart from being able to buy at any time, users can now buy anywhere. What is m-commerce? What are its keys?
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Monday, 13 may 2019
Business Ethics
Diversity is easy to defend, but not to apply
A diverse and inclusive company is a tolerant and prosperous organization. However, promoting diversity and inclusion effectively is not an easy task. How to achieve it?
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Monday, 13 may 2019
Finance
An alternative model for investing
Its dynamism, simplicity and profitability have led to collective financing becoming a model with good future prospects in Spain. What is crowdlending?
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Monday, 6 may 2019
Human Resources
Job sharing, one job for two
Job sharing is a new way of working that is very popular in Europe. Will this alternative be adopted in Spain? What exactly does it consist of?
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Monday, 6 may 2019
Automotive Business
The day caravans became boats
CAMI, the firm behind Terra Wind, bets on conquering lakes and rivers aboard a luxury motor home. What does its proposal for an amphibious vehicle look like?
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Sunday, 28 april 2019
International Business
The paradox of the last mile
Logistics face a great paradox. The closer the product to its destination is, the more obstacles it finds. How to solve the last mile problem?
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Sunday, 28 april 2019
Digital Marketing
Deepfakes, the sophistication of lies
Whether its purpose is legal or not, deepfakes emerge with the intention of tricking the human eye. Are we able to identify the lies when they are told on video?
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Monday, 22 april 2019
Finance
Who are the banking robots?
The success of fintech companies has served as an incentive. Currently, banks are betting strongly on artificial intelligence. How can chatbots change banking relationships?
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