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Monday, 12 august 2019
Business Ethics
When companies move from ads to action
Brands no longer present themselves as mere economic agents. Many of them consider that they must also play an important social role. What do we mean by brand activism?
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Monday, 5 august 2019
Digital Marketing
The invisible conquest of your data
To what extent is our data protected? Do companies comply with the current legislation? Are we really aware of the value of our information?
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Monday, 29 july 2019
Automotive Business
Social networking sites get into cars too
How is the misuse of smartphones affecting driving? Are Spaniards aware of all the risks associated with their dependency on cell phones?
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Monday, 15 july 2019
Finance
Who would you be willing to share residence with?
In the real estate market, alternative assets are becoming increasingly important. Among them, there is a new concept: coliving. What does this proposal consist of?
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Monday, 8 july 2019
Human Resources
Being a newcomer and a leader, is it possible?
When new bosses take over teams that are already trained, they face a difficult challenge: How to become a leader when you are also a newcomer?
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Monday, 8 july 2019
Automotive Business
Will you drive a solar car in 2021?
Will cars be powered only by sunlight in the future? This is not a crazy idea. Many brands work on the design of solar cars. Lightyear is one of them.
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Monday, 1 july 2019
Digital Marketing
There is always someone on the other side of the screen
People act with greater intensity on social networking platforms. Some of them may even end up turning into "trolls" and "haters". How to fight hate speech on the Network then?
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Monday, 1 july 2019
International Business
Who will knock on your door?
Large companies are looking for solutions to put an end to the “last mile” problem. Their star proposal is delivery robots. Who are these robots?
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Monday, 24 june 2019
Finance
Why does Facebook want to launch a new digital currency?
A new currency will soon appear in the financial field with the purpose of changing the current paradigm. What is special about Libra currency to aspire to change everything?
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Monday, 24 june 2019
Business Ethics
A conflict, an opportunity
Everything depends on how you look at it and on how you deal with it. Conflicts do not always have to bring about bad consequences. This is just a matter of perspective.
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Monday, 17 june 2019
Human Resources
The complex art of knowing how to be in the middle
Middle managers occupy a difficult position, they are subject to pressures in opposite directions. What can they do to position themselves where they have to be?
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Monday, 17 june 2019
Automotive Business
The electric bus of a thousand uses
Cities keep growing and we need to find new mobility alternatives. Scania has made a new proposal: an electric and autonomous bus-truck.
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Monday, 10 june 2019
International Business
When the goal is to sell an image, not products
Are physical stores doomed to disappear? Why do the most prominent firms bet on large stores in the age of e-commerce?
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Monday, 10 june 2019
Digital Marketing
Brand promise, a(n) (un)breakable commitment
Brands generate certain expectations when make promises. If they are not able to fulfill their commitment, not only do they compromise their honor, but also their survival.
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Monday, 3 june 2019
Business Ethics
An ethical problem that companies must face
Mobbing is a problem without gender or hierarchy, but with a fixed location: the workplace. How can a company deal with workplace harassment?
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