facebook pixel
Skip to main content
CEU IAM Business School
en
 | 
es
Training Offer
News
Innovation and Society
Services CEU IAM
Meet IAM
Virtual Campus
TV
en
 | 
es
Training Offer
MBAs
Masters
Executive Programmes
Advanced Programmes
Focused Programmes
Executive Summer School
News
Blog
Events
Innovation and Society
Healthcare Trends Lab Observatory
CEU DHR COL-HUB Observatory
Francesco Economy
Services CEU IAM
Subsidies and Grants
Admissions
Alumni Network
Professional Careers
Custom Programmes
Leadership, Ethics and Talent
Meet IAM
About Us
Contact
Can influencers survive without likes?

Can influencers survive without likes?

CEU IAM
 / 
CEU IAM Blog
 / 
Digital
 / 
Can influencers survive without likes?
Share it 
Share it - LinkedIn Share it - Facebook Share it - Whatsapp Share it - Twitter
No ratings yet 
Can influencers survive without likes?
  
 0 % 
  
 0 % 
  
 0 % 
  
 0 % 
  
 0 % 
No ratings yet 

Monday, 9 december 2019 | Brenda Rodríguez

With the emergence and popularization of social networking sites, some profiles started to stand out from the rest. The more these social platforms grew, the more influence these relevant users had. Their exceptional virtues were perseverance, communication skills and the management of the resources at their disposal. Their impact was so great that, over time, their activity ended up becoming professional. Marketing agencies identified great potential in them and ended up hiring them to advertise their products. And, how did these personalities prove their worth? One of their strongest assets was, and still is, the number of likes on their posts. Nevertheless, can the influencers' activity be reduced to just a matter of figures? What would happen if this number disappeared overnight? Instagram is creating the ideal scenario to answer this question.


Just a few months ago, one of influencers' favorite social platforms, Instagram, announced the disappearance of the number of likes on user accounts in several countries. With this decision, the social networking site intended to provide a solution to the negative impact that these interactions may have on users, especially on those who are younger. For years, psychologists have been warning of the possible harmful effects of "the like culture": ego hypertrophy, the loss of self-esteem, the FOMO disorder (fear of missing out), social anxiety, etc.

After the tests carried out in Australia, Brazil, Japan, New Zealand, Italy, Ireland and Canada, the trial now has reached the rest of the countries. What does this mean? Some users will stop seeing the total number of likes on other people's posts. On their profiles, they will only be able to see which users have liked their photos or videos, but will not have direct access to the total amount of likes.

Does this mean that there is no turning back? Instagram has not made a final decision on the permanent removal of likes visibility. However, the platform has positively valued the development of the initiative so far, and everything seems to indicate that the future of this social networking site will not be so focused on interaction through this button.

What about Instagram influencers?

Those who have received with greater concern the announcement of this change on Instagram are influencers, since they consider that this decision may have a significant decrease of likes on their posts. But should they be worried? To what extent could this test affect them?

One of the most negative effects that the removal of like counts may have is the reduction of their "calling effect" on posts. When users use social networking sites and see posts with many likes, they are attracted to them and more tempted to like them. Therefore, if this data disappears, that impulse might also do. 

Social Media Today presents the results of a study carried out by HypeAuditor and points out that, although they are not definitive, they show that the change on Instagram could be affecting the general statistics of the influencers in the countries that have already implemented it.

In turn, some influencers recognize that if this data disappears, they may have more difficulty when assessing the interest of their audience and when it comes to creating content. Likes not only serve as elements of motivation for users, but also for influencers. On the other hand, this change might encourage greater interest in the quality of their posts. It is important to keep in mind that Instagram will continue valuing the same metrics in its algorithm. The difference is that now some of them will not be public.
 

Can influencers survive without likes?

How will Instagram influencers find work from now on? 

When agencies hire this kind of celebrities to advertise their products and be part of their campaigns, they look at the number of likes that they have on their posts. However, these companies seem not to be worried about the changes of the platform. Why? In order to have a global perspective, agencies have to look beyond the number of followers and likes. There are other important metrics when assessing the activity of these influencers, for example, the amount of comments on their posts and their quality.

One positive factor for these agencies is that this measure may help combat fake likes and false followers. Something that would help them in their work to evaluate the real influential capacity of these social professionals. Nonetheless, it is not all good news for them. Now, it will be more difficult for them to compare their data with that of their competitors. In this new scenario that arises, the development and reinvention of influencers management tools may make a difference.

The CEU IAM Business School has designed a pioneering Master's Degree which is specialized in different disciplines in the digital environment that can help professionals develop the management skills that companies currently demand. Its International Master’s Degree in Digital Business combines a strategic and analytical approach in key areas such as digital ecosystems, digital  management, innovation, entrepreneurship, digital communication, finance and Big Data. Its students will also have the opportunity to put everything that they learned into practice in companies that are located in Washington D. C. Ask now for further information about this program!
 

☆
☆
☆
☆
☆
Rate this article
Share it 
Share it - LinkedIn Share it - Facebook Share it - Whatsapp Share it - Twitter

Related articles

Related articles: Grow as you can, but not at any price

Monday, 19 february 2018

Grow as you can, but not at any price

How to make a company grow with the least possible expense of resources? With a growth hacker! What does this profession with such a particular name consist of?

Related articles: There is always someone on the other side of the screen

Monday, 1 july 2019

There is always someone on the other side of the screen

People act with greater intensity on social networking platforms. Some of them may even end up turning into "trolls" and "haters". How to fight hate speech on the Network then?

Related articles: SMEs, cybercriminals’ target

Monday, 10 february 2020

SMEs, cybercriminals’ target

Small businesses can also be victims of cyberattacks. In fact, SMEs are the most vulnerable companies. What actions can they take to protect themselves?

CEU IAM Business School is the CEU group Business School
Universidad CEU San Pablo
Universitat Abat Oliba CEU
Universidad CEU Cardenal Herrera
Leadership

The common denominator of CEU IAM programs is Leadership. Fruit of which maintains a unique alliance in Spain with the Center for Creative Leadership. Currently, one of the best leadership programs in the world is taught in all its executive courses.

CEU IAM understands that there is a great need to train professionals capable of leading their organizations in a changing, digital and international environment. Managers are needed to lead the changes, inside and outside their borders, and to generate a positive and profound impact on people and organizations.

Center for Creative Leadership

 

AACSB International
CEU Institute for Advanced Management is a member of AACSB International
(Association to Advanced Collegiate Schools of Business)

 

Asociación Católica de Propagandistas
El CEU es una obra de la Asociación Católica de Propagandistas

 

Madrid Excelente

+34 915 140 445 CEU IAM phone: +34 915 140 445
+34 670 058 726 CEU IAM whatsapp: +34 670 058 726
secretaria[@]iamceu.com CEU IAM email: secretaria[@]iamceu.com
Legal Warning and Data Protection
Social Media Policy
General Conditions of Contract
Cookies Policy
Institutional Ethical Channel
Training Cycles Madrid
Web Map
CEU IAM en LinkedIn CEU IAM en YouTube CEU IAM en Facebook CEU IAM en Instagram CEU IAM en Twitter
x
x
x
x