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Executive Program in Customer Experience

Executive Program in Customer Experience

Achieve the WOW! effect in your customers

CEU IAM
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Advanced Programmes
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Executive Program in Customer Experience
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The Executive Program is eminently practical, comprehensive and effective in starting up and making a successful Customer Experience come about in organizations of all sizes and business sectors.

The Program goes into all aspects connected with the Customer Experience: behaviour, habits, a new decision-making process for the customer, innovation, digital transformation, cultural transformation, Employee Experience, neuromarketing, etc.

The Program works on all stages of the customer journey applying a methodology for its design. Discover how to gauge experiences to create a brand promise and to design unforgettable customer experiences.

Executive Program in Customer Experience - Youtube frame
Wanted by...
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Start
Coming soon
Duration
90 hours
Language
Spanish
Format
Attendance
Where
Campus Argüelles
Calle Tutor, 35
28008 - Madrid
Schedule
Friday from 4:00 p.m. to 9:00 p.m.
Saturdays from 9:00 a.m. to 2:00 p.m.
Access Profile
Program
Faculty
Enrollment Procedure

Access Profile

Managers, professionals and entrepreneurs in all sectors who are looking to boost their knowledge of the design and application of a Customer Experience strategy that both stands out and produces results.

Professionals who aim to acquire the key competencies for the application of a Customer Experience strategy in their organization, acquiring expertise in innovation, digital transformation, business analytics and neuromarketing.

Testimonials

Daniel Castillo, Business Manager Apple

Daniel Castillo, Business Manager Apple - Youtube frame

María Inmaculada Manzanares, Directora de Hotel NH

María Inmaculada Manzanares, Directora de Hotel NH - Youtube frame

Belén Ramírez, ex Directora de marketing AEDAF

Belén Ramírez, ex Directora de marketing AEDAF - Youtube frame

Program

The program comprises of 6 modules

1

Behaviours, habits of the client and neuromarketing

  • New customer decision cycle
  • Impact of communication and brand promise on customer expectations
  • Power of the influencers
  • The consumer's brain, emotional processes
2

Strategy and methodology for customer experience

  • Claves de Experiencia de Cliente en todos los sectores como motor de diferenciación
  • Travesía de Experiencia de Cliente, los pasos a seguir para una implementación exitosa
  • El Ecosistema del Valor de la Experiencia de Cliente
  • Desarrollo de competencias del siglo21 para la Experiencia del Cliente
3

Innovation, digital and cultural transformation

  • Proyectos y realidades en innovación y su aplicación a la Experiencia de Cliente
  • Design Thinking y proyectos de co-creación con clientes
  • Tendencias innovadoras en Experiencia de Cliente
  • Transformación Digital, Transformación Cultural y Experiencia de Cliente
4

Measurement and monitoring of experience

  • New Kpi's essential to measure the ROI of the Customer Experience
  • Different tools and methods for measuring experiences
  • Impact of the measurement on the client
  • Measurement of customer satisfaction Vs. Customer experience

* Optional 360º personalized evaluation of model i4 and Debrief competitions

5

CEX tools innovation and business analytics

  • Innovation and creativity. States and Creative Environments
  • Individual and collective creativity.
  • Design Thinking Tools. Generative Sessions
  • Co-Creation Workshops
  • The Intelligence of the Data. Big Data, Business Analytics and CEX
6

Cultural transformation. Planning and strategy of execution CEX

  • Organizations prepared for Digital Transformation
  • Great places. Collaborative Environments
  • The Employee Experience. Employee Journey
  • Strategy, Planning and Execution CEX. Model, Framework, Ecosystem and Crossing CEX

Faculty

Javier Ontiveros Benito
Javier Ontiveros Benito - Current company
LinkedIn

Javier Ontiveros Benito (Manager)

Gemma González Andrés

Gemma González Andrés

Lina Robles Martínez

Lina Robles Martínez

Beatriz López Gil

Beatriz López Gil

Cristina Martín Arribas

Cristina Martín Arribas

Javier Gallardo García

Javier Gallardo García

Alex Barros

Alex Barros

Carmen López Suevos

Carmen López Suevos

María José Basanta

María José Basanta

Enrollment Procedure

Application for admission + documentation:

Complete an application form accompanied by the following documents:

  • Copy of National Identity Card/Foreigners Identity Card/Tax Identification Number (DNI/NIE/NIF) or Passport
  • Curriculum Vitae
Price:
2.900 €

See the preferential financing conditions for CEU IAM:

Sabadell

Banco Santander

CaixaBank

* The information provided by the CEU Education Group on the financing requested is for guidance only and can in no way be considered a binding offer or pre-approval of conditions. Whether or not to approve and grant the financing requested is the sole decision the bank.

Executive Program in Customer Experience
Find out everything you need to become part of the leaders of the future with this program. You are one step away, download our brochure.
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CEU IAM understands that there is a great need to train professionals capable of leading their organizations in a changing, digital and international environment. Managers are needed to lead the changes, inside and outside their borders, and to generate a positive and profound impact on people and organizations.

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