International Master in Digital Business (MIDB)
Apply the skills learned in your digital internship programme in Washington.
Apply the skills learned in your digital internship programme in Washington.
The International Master in Digital Business (MDIB) is a pioneering master's degree specialising in the main disciplines of the digital environment, which its students will have the opportunity to experience in digital internships in companies located in Washington DC.
The MDIB makes it possible to master the new digital management tools for business growth. It combines a strategic and analytical approach, exploring key issues: digital ecosystem and management, digital marketing and communication, innovation and entrepreneurship, finance and operations or Big Data.
The novelty of the MDIB is that it allows its students to immediately apply the skills learned in its digital internship programme in Washington with leading U.S. institutions.
The master's degree is aimed at university graduates, professionals and entrepreneurs who seek to enhance their knowledge of digital business, digital customer management, customer experience, e-commerce and big data with less than 18 months of professional career.
This course examines fundamental issues of digital business management and leadership within an organisation. It helps understand the key aspects of the strategic management of organisations, whether large companies or SMEs, and align the structures to implement this strategy effectively.
Digital Business Plan
In a rapidly changing environment, it is critical to develop an advanced and flexible planning process that guides the entire organisation smoothly. In this course students review some strategic planning tools.
Professionals need to develop solutions that put their customers at the centre, adapting their organisation and working methods. This course allows students to explore a human approach to business, supported by customer insights.
Customer Experience Management
This course discusses the key elements of developing relevant customer experiences. In a highly competitive and demanding customer environment, the keys to creating value over time through relevant customer relationships will be reviewed. Likewise, a practical focus on operational tools such as CRM or Customer Success Platforms will be explored.
Digital Sales. E-commerce
Customer interactions in different channels must be transformed into revenue for the company. This course examines the different implications of digital channel sales, as well as the role of technology and the human factor throughout a customer journey.
This practical workshop helps students to identify and develop key skills for their personal and professional development.
This subject explores the process of innovation: from the conception to the prototyping of solutions and their profitable scaling. Students make a critical analysis of how to accelerate and incubate these new developments as a source of business.
Open Innovation Ecosystems
Startups, consolidated companies, incubators and different organisations collaborate at different levels to accelerate their development. This course provides an in-depth look at the main parties involved in this dynamic ecosystem.
This practical workshop explores a project creation system that puts the customer at the centre of the process and emphasises the importance of listening, testing and prototyping solutions to innovate with the customer.
A practical workshop that explores a project development system based on multidisciplinary teams collaborating in flexible cells.
This practical workshop focuses on questions such as: How do we develop an idea for entrepreneurship? What interpersonal skills help us as entrepreneurs? What interpersonal strengths can drive our project?
Digital Marketing Management
This course reviews the main tools for developing the marketing of goods and services in a digital environment. It explores the digital advertising tools that connect with the consumers, as well as the latest advances in Marketing Automation.
This course reviews the main advances in the analysis of consumer needs and desires and their impact on the profitable marketing of goods and services. In addition, it develops the different stages of customer relations: recruitment, development and loyalty.
Websites and SEO
Digital channel design is a key element in customer interactions. This course explores its design principles and the principles to be applied to improve its positioning in search engines.
Professionals need to master different digital communication tools, optimising their investments in advertising. The course explores display advertising, search engines and social media, as well as advertising on mobile devices.
The keys and tools of Search Engine Marketing (SEM), which allow companies' products and services to be gain visibility in search engines, are explored in depth from a practical point of view.
During the course, the main opportunities opened up to companies by social media, both through the generation of content and the optimization of paid advertising, are reviewed.
In an increasingly analytical digital environment, professionals require a sophisticated understanding of what they can infer from data and how to use such inferences to make decisions for business development. We review the appropriate analytical techniques to make decisions based on data.
The keys and tools of web analytics and mobility are explored in depth from a practical point of view, allowing us to understand customer interactions in digital channels.
Basics of Big Data
The knowledge of Big Data solutions is a key aspect for making decisions based on data. This course deals with issues such as the role of the Chief Data Officer or the role of the Data Scientist, as well as the tools they have at their disposal for the use of data or practical applications of artificial intelligence.
Big Data Technology
This subject provides a critical understanding of the main information and data analysis platforms.
From a practical introduction to data analysis in the context of Big Data, the course familiarizes you with the possibilities offered by languages for advanced analysis.
Display and Business Uses
This course enables you to identify how to enhance data analysis for decision making with intuitive displays. It will review business cases that integrate the different elements studied in relation to Big Data.
Digital Operations. Operational Transformation
This subject addresses key management issues that arise in the operations of digital companies. It covers the main conceptual models and analytical techniques that help differentiate a business from an operational perspective.
IT. Technological Management
In a context of rapid technological change, professionals need to understand the impact these advances can have on digital business. This course explores the new challenges and opportunities that these advances generate within the organisation as a whole.
This subject makes a critical analysis of the latest advances in digital solutions applicable to businesses: artificial intelligence, blockchain, cloud computing, software as a service, etc. Students identify the degree of maturity of these trends, as well as their application to the company's projects.
Financial Management. ROI
This subject covers the fundamentals of finance with an emphasis on applications that are vital for business in a digital environment. The main financial decisions made within the company are considered. Topics include the criteria for making investment decisions, the valuation of financial assets and liabilities, the relationship between risk and return, and the choice of capital structure.
During this course the main logistical and supply chain problems are reviewed from an analytical perspective, providing techniques to measure and manage the supply chain.
In a context of increasing regulatory pressure on data protection and the management of digital competition, students review the legal dimension of their decisions.
HR Management 2.0
An organisation's human resources become valuable assets... and are often difficult to manage. This course addresses the structures and processes that affect team performance and highlights how new work methods contribute to the development of organisations. Topics include team culture, creativity and talent coordination as a differentiating element.
This course helps students to understand the changes that digital resources produce in the learning systems of organisations. A lifelong learning approach allows professionals to progress by mastering new skills.
Just as organisations strive to communicate with their customers, they also develop new systems for communicating with their employees.
Students review the methods of recruitment in organisations, as well as the tools they use to position themselves in a context of competition for digital talent.
Digital Self Branding for Employees
This practical workshop allows students to design and implement various techniques for developing their professional brand consistently across different digital media.
Digital Talent Workshop
This workshop allows students to discuss and develop different digital capabilities with a practical approach, considering the reality of the digital labour market with the help of different professionals.
Director. Forbes Top10 “Leaders under 40”. Financial Services Digital Lead, Accenture Digital SPAI. Global Head of Digital Strategy BBVA. Board member of the Chief Marketing Officer (CMO) Council. Author of books on Marketing and Digital Business. Previously, Senior Brand Director at Coca-Cola, Fanta and Nordic Mist.
CEO Rastreator España. Responsable de la operación de los comparadores online Rastreator y Seguros.es. Digital Marketing Manager BBVA. Licenciado en ADE por la Universidad Carlos III.
CFO Carlson Wagonlit Travel. Anteriormente, Head of Business Intelligence, Financial Planning & Analysis de Vodafone y Strategy Manager en Deloitte.
Director general de Iberia & Germany, BlaBlaCar. Ha desarrollado toda su carrera en star-tups de base tecnológica. Uno de los primeros empleados de Zhilabs, una empresa de Big Data para el sector telco. Fundó y lideró su propia empresa de periodismo ciuda-dano. Ingeniero de Telecomunicaciones.
Open Innovation Senior Ecosystem Builder en BBVA. Autor de libros sobre innovación, em-prendimiento, talento y sostenibilidad. Conferenciante habitual en eventos corporativos e institucionales y profesor invitado en programas de innovación de las principales escuelas de negocio. En 2016 fue reconocido por Linkedin como el Top Social Executive de España y Por-tugal. Máster en marketing internacional, tiene formación postgrado como CRO por Colum-bia, Georgetown, y ESADE.
Head of Marketing Solutions de Facebook. Dirección estratégica de Facebook en España. Head of Business Develpoment en Popular Payments. Industry Head en Google. E-Commerce Director en Fnac. EMBA por el Instituto de Empresa e ICADE4.
Asesor de marketing y comunicación. Ex Integrated Marketing Communications Director en Coca-Cola. Consultor de marketing y comunicación. Ha dirigido las Áreas de Comunicación en Coca-Cola, Telefónica, Movistar y Cepsa. Fue Presidente de la Asociación Española de Anunciantes.
Vice President Marketing de Pernod Ricard. Experiencia internacional en compañías multi-nacionales: Coca Cola, Allied Domecq y Pernod Ricard, desarrollada en distintos países (USA, Latino America y Europa). Especialista en estrategias no convencionales, desarrollo de equi-pos multiculturales y marketing experiencial. Conferenciante en diferentes foros de marke-ting (IQCP – US, IUM – Monaco) e instituciones de publicidad (Jurado Festival el Sol). Máster en Marketing por el Instituto de Empresa.
Over 15 years professional experience in developing software architectures. Head of the technical architecture team for implementing the Big Data Platform at BBVA CIB. Data & Open Innovation Platforms Countries, coordinating execution of data based projects (and Big Data platforms) in the different geographies of the BBVA group.
Partner Head of Financial Institution Group Team Baker & Mckenzie. Responsable de la Unidad de Servicios Financieros y miembro del Financial Services and Insurance EMEA Steering Committee de Baker & Mckenzie. Ha sido abogada en Uría Menéndez.
Profesora titular de Derecho Mercantil, Universidad Carlos III de Madrid y durante este cur-so Cátedra de Excelencia 2017-2018 UC3M-Santander en Oxford University, Harris Manches-ter College. Vicerrectora adjunta de Relaciones Internacionales, Universidad Carlos III de Madrid. árbitro de la corte de arbitraje de Madrid, experta para la resolución de conflictos relativos a nombre de dominio .es, Corte Española de Arbitraje, y miembro del jurado de AUTOCONTROL, 2014-2018. Experta y delegada de España ante UNIDROIT en relación con financiación y garantías internacionales y representante ante CNUDMI en el Grupo VI sobre garantías mobiliarias. Visiting Professor y Visiting Scholar en universidades como: Oxford, Columbia, Tokyo, Tulane, Toulouse, University College of London.
Director of the Financial Planning Service at OHL Concesiones. Ex-Associate Director at UBS (London and Madrid). He has degrees in Business Administration and Management and Law from the Pontificia University of Comillas ICAI-ICADE (E-3) MBA, Finance Track, from MIT - Massachusetts Institute of Technology - Sloan School of Management
Director de Experiencia Digital Santander. Ex ¬Global Chief Learning Officer BBVA. Responsable de Experiencia de Banca Digital en Santander. Global Chief Learning Officer en BBVA, CEO BBVA Servicios. Director marketing estratégico Carrefour.
Senior Client Partner Korn Ferry Executive Search, especializado en Industria, Tecnología y Digital. Anteriormente, Senior Client Partner Russell Reynolds Associates. PDG por el IESE, Ingeniero de Caminos por la Universidad Politécnica de Madrid.
Principal Talengo Executive Search, especializado en Tecnología, Media, Turismo. Director en Norman Broadnet y Amadeus. Beca Fulbright. MBA, The Andreson School of Management.
Vicepresidenta de Recursos Humanos de Capgemini en España. Managing Director Capital Humano en PwC. Responsable de Formación y Selección en FCC. Ponente habitual en temas de actualidad de recursos humanos (ESADE, Cátedra de Santander, entre otros). Escritora del libro El futuro laboral visto por un millennial y coescritora de libros de actualidad en recursos humanos (Negocio y personas y La buena gestión de recursos humanos).
President Spain MeeDoc, ex Founder Seeliger y Conde. Cofundador de Seeliger & Conde, la firma española de Executive Search más importante en España y Latinoamérica. Director general en la firma Russell Reynolds en Los Ángeles, New York (USA) y España.
Chief Investment Officer at Allianz Spain. He began his professional career at Banco Popular in 1998 and since then has held different positions of responsibility in the Asset Management area. He holds a PhD in Economics from the Universidad CEU San Pablo, a degree in Business Administration from the Universidad CEU San Pablo, a degree in Economics from the UAM and an MBA from IESE.
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