International Master in Digital Business (MIDB)
Apply the skills learned in your digital internship programme in Washington.
Apply the skills learned in your digital internship programme in Washington.
The International Master in Digital Business (MDIB) is a pioneering master's degree specialising in the main disciplines of the digital environment, which its students will have the opportunity to experience in digital internships in companies located in Washington DC.
The MDIB makes it possible to master the new digital management tools for business growth. It combines a strategic and analytical approach, exploring key issues: digital ecosystem and management, digital marketing and communication, innovation and entrepreneurship, finance and operations or Big Data.
The novelty of the MDIB is that it allows its students to immediately apply the skills learned in its digital internship programme in Washington with leading U.S. institutions.
The master's degree is aimed at university graduates, professionals and entrepreneurs who seek to enhance their knowledge of digital business, digital customer management, customer experience, e-commerce and big data with less than 18 months of professional career.
This course examines fundamental issues of digital business management and leadership within an organisation. It helps understand the key aspects of the strategic management of organisations, whether large companies or SMEs, and align the structures to implement this strategy effectively.
Digital Business Plan
In a rapidly changing environment, it is critical to develop an advanced and flexible planning process that guides the entire organisation smoothly. In this course students review some strategic planning tools.
Professionals need to develop solutions that put their customers at the centre, adapting their organisation and working methods. This course allows students to explore a human approach to business, supported by customer insights.
Customer Experience Management
This course discusses the key elements of developing relevant customer experiences. In a highly competitive and demanding customer environment, the keys to creating value over time through relevant customer relationships will be reviewed. Likewise, a practical focus on operational tools such as CRM or Customer Success Platforms will be explored.
Digital Sales. E-commerce
Customer interactions in different channels must be transformed into revenue for the company. This course examines the different implications of digital channel sales, as well as the role of technology and the human factor throughout a customer journey.
This practical workshop helps students to identify and develop key skills for their personal and professional development.
This subject explores the process of innovation: from the conception to the prototyping of solutions and their profitable scaling. Students make a critical analysis of how to accelerate and incubate these new developments as a source of business.
Open Innovation Ecosystems
Startups, consolidated companies, incubators and different organisations collaborate at different levels to accelerate their development. This course provides an in-depth look at the main parties involved in this dynamic ecosystem.
This practical workshop explores a project creation system that puts the customer at the centre of the process and emphasises the importance of listening, testing and prototyping solutions to innovate with the customer.
A practical workshop that explores a project development system based on multidisciplinary teams collaborating in flexible cells.
This practical workshop focuses on questions such as: How do we develop an idea for entrepreneurship? What interpersonal skills help us as entrepreneurs? What interpersonal strengths can drive our project?
Digital Marketing Management
This course reviews the main tools for developing the marketing of goods and services in a digital environment. It explores the digital advertising tools that connect with the consumers, as well as the latest advances in Marketing Automation.
This course reviews the main advances in the analysis of consumer needs and desires and their impact on the profitable marketing of goods and services. In addition, it develops the different stages of customer relations: recruitment, development and loyalty.
Websites and SEO
Digital channel design is a key element in customer interactions. This course explores its design principles and the principles to be applied to improve its positioning in search engines.
Professionals need to master different digital communication tools, optimising their investments in advertising. The course explores display advertising, search engines and social media, as well as advertising on mobile devices.
The keys and tools of Search Engine Marketing (SEM), which allow companies' products and services to be gain visibility in search engines, are explored in depth from a practical point of view.
During the course, the main opportunities opened up to companies by social media, both through the generation of content and the optimization of paid advertising, are reviewed.
In an increasingly analytical digital environment, professionals require a sophisticated understanding of what they can infer from data and how to use such inferences to make decisions for business development. We review the appropriate analytical techniques to make decisions based on data.
The keys and tools of web analytics and mobility are explored in depth from a practical point of view, allowing us to understand customer interactions in digital channels.
Basics of Big Data
The knowledge of Big Data solutions is a key aspect for making decisions based on data. This course deals with issues such as the role of the Chief Data Officer or the role of the Data Scientist, as well as the tools they have at their disposal for the use of data or practical applications of artificial intelligence.
Big Data Technology
This subject provides a critical understanding of the main information and data analysis platforms.
From a practical introduction to data analysis in the context of Big Data, the course familiarizes you with the possibilities offered by languages for advanced analysis.
Display and Business Uses
This course enables you to identify how to enhance data analysis for decision making with intuitive displays. It will review business cases that integrate the different elements studied in relation to Big Data.
Digital Operations. Operational Transformation
This subject addresses key management issues that arise in the operations of digital companies. It covers the main conceptual models and analytical techniques that help differentiate a business from an operational perspective.
IT. Technological Management
In a context of rapid technological change, professionals need to understand the impact these advances can have on digital business. This course explores the new challenges and opportunities that these advances generate within the organisation as a whole.
This subject makes a critical analysis of the latest advances in digital solutions applicable to businesses: artificial intelligence, blockchain, cloud computing, software as a service, etc. Students identify the degree of maturity of these trends, as well as their application to the company's projects.
Financial Management. ROI
This subject covers the fundamentals of finance with an emphasis on applications that are vital for business in a digital environment. The main financial decisions made within the company are considered. Topics include the criteria for making investment decisions, the valuation of financial assets and liabilities, the relationship between risk and return, and the choice of capital structure.
During this course the main logistical and supply chain problems are reviewed from an analytical perspective, providing techniques to measure and manage the supply chain.
In a context of increasing regulatory pressure on data protection and the management of digital competition, students review the legal dimension of their decisions.
HR Management 2.0
An organisation's human resources become valuable assets... and are often difficult to manage. This course addresses the structures and processes that affect team performance and highlights how new work methods contribute to the development of organisations. Topics include team culture, creativity and talent coordination as a differentiating element.
This course helps students to understand the changes that digital resources produce in the learning systems of organisations. A lifelong learning approach allows professionals to progress by mastering new skills.
Just as organisations strive to communicate with their customers, they also develop new systems for communicating with their employees.
Students review the methods of recruitment in organisations, as well as the tools they use to position themselves in a context of competition for digital talent.
Digital Self Branding for Employees
This practical workshop allows students to design and implement various techniques for developing their professional brand consistently across different digital media.
Digital Talent Workshop
This workshop allows students to discuss and develop different digital capabilities with a practical approach, considering the reality of the digital labour market with the help of different professionals.
Complete an application form accompanied by the following documents:
Our Admission Test consists of a set of multiple-choice questions in which numerical agility, verbal agility and text compression are assessed. This test can be done in person at our facilities or online.
In the personal interview, the candidate's personal and professional objectives are discussed, as well as their suitability for the program.
The admissions committee will make an assessment and inform the candidate in writing of the admission result within two weeks.
See the preferential financing conditions for CEU IAM:
* The information provided by the CEU Education Group on the financing requested is for guidance only and can in no way be considered a binding offer or pre-approval of conditions. Whether or not to approve and grant the financing requested is the sole decision the bank.