International Master in Digital Business (MIDB)

Digital Strategy

This course examines fundamental issues of digital business management and leadership within an organisation. It helps understand the key aspects of the strategic management of organisations, whether large companies or SMEs, and align the structures to implement this strategy effectively.

Digital Business Plan

In a rapidly changing environment, it is critical to develop an advanced and flexible planning process that guides the entire organisation smoothly. In this course students review some strategic planning tools.

Customer-Centric Management

Professionals need to develop solutions that put their customers at the centre, adapting their organisation and working methods. This course allows students to explore a human approach to business, supported by customer insights.

Customer Experience Management

This course discusses the key elements of developing relevant customer experiences. In a highly competitive and demanding customer environment, the keys to creating value over time through relevant customer relationships will be reviewed. Likewise, a practical focus on operational tools such as CRM or Customer Success Platforms will be explored.

Digital Sales. E-commerce

Customer interactions in different channels must be transformed into revenue for the company. This course examines the different implications of digital channel sales, as well as the role of technology and the human factor throughout a customer journey.

Digital Skills

This practical workshop helps students to identify and develop key skills for their personal and professional development.

Innovation

This subject explores the process of innovation: from the conception to the prototyping of solutions and their profitable scaling. Students make a critical analysis of how to accelerate and incubate these new developments as a source of business.

Open Innovation Ecosystems

Startups, consolidated companies, incubators and different organisations collaborate at different levels to accelerate their development. This course provides an in-depth look at the main parties involved in this dynamic ecosystem.

Design Thinking

This practical workshop explores a project creation system that puts the customer at the centre of the process and emphasises the importance of listening, testing and prototyping solutions to innovate with the customer.

Agile Methodologies

A practical workshop that explores a project development system based on multidisciplinary teams collaborating in flexible cells.

Entrepreneurship workshop

This practical workshop focuses on questions such as: How do we develop an idea for entrepreneurship? What interpersonal skills help us as entrepreneurs? What interpersonal strengths can drive our project?
 

Digital Marketing Management

This course reviews the main tools for developing the marketing of goods and services in a digital environment. It explores the digital advertising tools that connect with the consumers, as well as the latest advances in Marketing Automation.

Customer Management

This course reviews the main advances in the analysis of consumer needs and desires and their impact on the profitable marketing of goods and services. In addition, it develops the different stages of customer relations: recruitment, development and loyalty.

Websites and SEO

Digital channel design is a key element in customer interactions. This course explores its design principles and the principles to be applied to improve its positioning in search engines.

Digital Advertising

Professionals need to master different digital communication tools, optimising their investments in advertising. The course explores display advertising, search engines and social media, as well as advertising on mobile devices.

SEM

The keys and tools of Search Engine Marketing (SEM), which allow companies' products and services to be gain visibility in search engines, are explored in depth from a practical point of view.

Social Media

During the course, the main opportunities opened up to companies by social media, both through the generation of content and the optimization of paid advertising, are reviewed.
 

Business Analytics

In an increasingly analytical digital environment, professionals require a sophisticated understanding of what they can infer from data and how to use such inferences to make decisions for business development. We review the appropriate analytical techniques to make decisions based on data.

Web Analytics

The keys and tools of web analytics and mobility are explored in depth from a practical point of view, allowing us to understand customer interactions in digital channels. 

Basics of Big Data

The knowledge of Big Data solutions is a key aspect for making decisions based on data. This course deals with issues such as the role of the Chief Data Officer or the role of the Data Scientist, as well as the tools they have at their disposal for the use of data or practical applications of artificial intelligence.

Big Data Technology

This subject provides a critical understanding of the main information and data analysis platforms.

Data Science

From a practical introduction to data analysis in the context of Big Data, the course familiarizes you with the possibilities offered by languages for advanced analysis.

Display and Business Uses

This course enables you to identify how to enhance data analysis for decision making with intuitive displays. It will review business cases that integrate the different elements studied in relation to Big Data.
 

Digital Operations. Operational Transformation

This subject addresses key management issues that arise in the operations of digital companies. It covers the main conceptual models and analytical techniques that help differentiate a business from an operational perspective.

IT. Technological Management

In a context of rapid technological change, professionals need to understand the impact these advances can have on digital business. This course explores the new challenges and opportunities that these advances generate within the organisation as a whole.

Digital Trends

This subject makes a critical analysis of the latest advances in digital solutions applicable to businesses: artificial intelligence, blockchain, cloud computing, software as a service, etc. Students identify the degree of maturity of these trends, as well as their application to the company's projects.

Financial Management. ROI

This subject covers the fundamentals of finance with an emphasis on applications that are vital for business in a digital environment. The main financial decisions made within the company are considered. Topics include the criteria for making investment decisions, the valuation of financial assets and liabilities, the relationship between risk and return, and the choice of capital structure.

Logistics

During this course the main logistical and supply chain problems are reviewed from an analytical perspective, providing techniques to measure and manage the supply chain.

Digital Regulation

In a context of increasing regulatory pressure on data protection and the management of digital competition, students review the legal dimension of their decisions.
 

HR Management 2.0

An organisation's human resources become valuable assets... and are often difficult to manage. This course addresses the structures and processes that affect team performance and highlights how new work methods contribute to the development of organisations. Topics include team culture, creativity and talent coordination as a differentiating element.

Training

This course helps students to understand the changes that digital resources produce in the learning systems of organisations. A lifelong learning approach allows professionals to progress by mastering new skills.

Internal Communication

Just as organisations strive to communicate with their customers, they also develop new systems for communicating with their employees.

Recruitment

Students review the methods of recruitment in organisations, as well as the tools they use to position themselves in a context of competition for digital talent.

Digital Self Branding for Employees

This practical workshop allows students to design and implement various techniques for developing their professional brand consistently across different digital media.

Digital Talent Workshop

This workshop allows students to discuss and develop different digital capabilities with a practical approach, considering the reality of the digital labour market with the help of different professionals.