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How will coronavirus affect Christmas shopping?
Monday, 23 november 2020
Digital

How will coronavirus affect Christmas shopping?

Are you one of those people who waits until the very last minute to buy Christmas gifts? Will you do the same or will you think twice before doing it this year?
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What do stay-at-home consumers want?
Monday, 19 october 2020
Digital

What do stay-at-home consumers want?

Our houses have become our new operation centers. How is this change reflected in our consumption patterns? Will this circumstance change us as customers forever?
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A different world, a new customer
Monday, 4 may 2020
Digital

A different world, a new customer

How will we buy after the time of confinement? Will our purchasing patterns change after this global pandemic?
Read more >
Buying your groceries without plastic bags and wallets
Monday, 2 march 2020
Digital

Buying your groceries without plastic bags and wallets

Can you imagine making a big purchase at the supermarket without waiting in line at any moment? In Seattle, it is already possible. What exactly is Amazon Go Grocery?
Read more >
SMEs, cybercriminals’ target
Monday, 10 february 2020
Digital

SMEs, cybercriminals’ target

Small businesses can also be victims of cyberattacks. In fact, SMEs are the most vulnerable companies. What actions can they take to protect themselves?
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 Who recommends that medicine to you?
Monday, 3 february 2020
Digital

Who recommends that medicine to you?

Influencers win the public over with their naturalness, but this aspect may also turn against them. An example of this: their drugs recommendations.
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What are Samsung's 'artificial humans'?
Monday, 13 january 2020
Digital

What are Samsung's 'artificial humans'?

Developers have made great progress in artificial intelligence, to such a degree that there is a company that dares to talk about "artificial humans". What is Neon?
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Can influencers survive without likes?
Monday, 9 december 2019
Digital

Can influencers survive without likes?

Instagram has decided to hide likes for the good of its users. What consequences will this decision have on the influencers' activity?
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Why is the quantum race important for the pharmaceutical industry?
Monday, 2 december 2019
Digital

Why is the quantum race important for the pharmaceutical industry?

What does an achievement like quantum supremacy mean for the pharmaceutical industry? To what extent is this breakthrough important for the sector?
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When is quantum supremacy achieved?
Monday, 11 november 2019
Digital

When is quantum supremacy achieved?

Innovation is an endless race, but with certain goals. Google claims to have achieved one of them: quantum supremacy. What does this milestone consist of?
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Why have you not felt the 5G revolution yet?
Monday, 14 october 2019
Digital

Why have you not felt the 5G revolution yet?

Has 5G technology arrived in Spain yet? Why have we not noticed the effects of “the 5G revolution”?
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Talking with bots
Monday, 16 september 2019
Digital

Talking with bots

Why voice technology is booming? What are the keys to the success of virtual assistants? What can we expect of their evolution in the future?
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The classic but effective “word of mouth” strategy
Monday, 26 august 2019
Digital

The classic but effective “word of mouth” strategy

Do brands currently pay the proper attention to the classic “word of mouth” strategy? How can firms work from this “word of mouth” approach?
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The invisible conquest of your data
Monday, 5 august 2019
Digital

The invisible conquest of your data

To what extent is our data protected? Do companies comply with the current legislation? Are we really aware of the value of our information?
Read more >
There is always someone on the other side of the screen
Monday, 1 july 2019
Digital

There is always someone on the other side of the screen

People act with greater intensity on social networking platforms. Some of them may even end up turning into "trolls" and "haters". How to fight hate speech on the Network then?
Read more >
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CEU IAM Business School is the CEU group Business School
Universidad CEU San Pablo
Universitat Abat Oliba CEU
Universidad CEU Cardenal Herrera
Leadership

The common denominator of CEU IAM programs is Leadership. Fruit of which maintains a unique alliance in Spain with the Center for Creative Leadership. Currently, one of the best leadership programs in the world is taught in all its executive courses.

CEU IAM understands that there is a great need to train professionals capable of leading their organizations in a changing, digital and international environment. Managers are needed to lead the changes, inside and outside their borders, and to generate a positive and profound impact on people and organizations.

Center for Creative Leadership

 

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CEU Institute for Advanced Management is a member of AACSB International
(Association to Advanced Collegiate Schools of Business)

 

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El CEU es una obra de la Asociación Católica de Propagandistas

 

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