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Monday, 18 february 2019
Digital Marketing
Glued to our smartphones
Social networking sites have marked a "before and after" in terms of human behavior. To what extent are social media changing our social behavior?
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Monday, 28 january 2019
Digital Marketing
Storytelling does not mean telling fairy-tales
Storytelling is a very effective marketing resource nowadays. Why is a conventional technique still succeeding in a digitalized environment? What is data storytelling?
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Monday, 7 january 2019
Digital Marketing
The power of small moments
Time is a key element when it comes to attract the attention of users. What does the theory of micro-moments consist of? What is “fast content”?
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Monday, 10 december 2018
Digital Marketing
Is one recommendation worth more than a thousand words?
When clients speak well and spontaneously of brands, they generate a very positive response. But, is it possible to build a referential strategy without exhausting users?
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Monday, 19 november 2018
Digital Marketing
Social selling, a paradigm shift in the sales process
Social networking sites offer a new space which is full of opportunities. How to take advantage of this digital scenario to sell effectively? What is social selling?
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Monday, 22 october 2018
Digital Marketing
Buyer persona, the compass that sets the course of brands
A brand that does not define its target audience moves like a ship without fixed course. What is a buyer persona? Why are they key to the design of brands' strategies?
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