Digital

Monday, 10 february 2020

Small businesses can also be victims of cyberattacks. In fact, SMEs are the most vulnerable companies. What actions can they take to protect themselves?

Monday, 3 february 2020

Influencers win the public over with their naturalness, but this aspect may also turn against them. An example of this: their drugs recommendations.

Monday, 13 january 2020

Developers have made great progress in artificial intelligence, to such a degree that there is a company that dares to talk about "artificial humans". What is Neon?

Monday, 9 december 2019

Instagram has decided to hide likes for the good of its users. What consequences will this decision have on the influencers' activity?

Monday, 2 december 2019

What does an achievement like quantum supremacy mean for the pharmaceutical industry? To what extent is this breakthrough important for the sector?

Monday, 11 november 2019

Innovation is an endless race, but with certain goals. Google claims to have achieved one of them: quantum supremacy. What does this milestone consist of?

Monday, 14 october 2019

Has 5G technology arrived in Spain yet? Why have we not noticed the effects of “the 5G revolution”?

Monday, 16 september 2019

Why voice technology is booming? What are the keys to the success of virtual assistants? What can we expect of their evolution in the future?

Monday, 26 august 2019

Do brands currently pay the proper attention to the classic “word of mouth” strategy? How can firms work from this “word of mouth” approach?

Monday, 5 august 2019

To what extent is our data protected? Do companies comply with the current legislation? Are we really aware of the value of our information?

Monday, 1 july 2019

People act with greater intensity on social networking platforms. Some of them may even end up turning into "trolls" and "haters". How to fight hate speech on the Network then?

Monday, 10 june 2019

Brands generate certain expectations when make promises. If they are not able to fulfill their commitment, not only do they compromise their honor, but also their survival.

Monday, 20 may 2019

Apart from being able to buy at any time, users can now buy anywhere. What is m-commerce? What are its keys?

Sunday, 28 april 2019

Whether its purpose is legal or not, deepfakes emerge with the intention of tricking the human eye. Are we able to identify the lies when they are told on video?

Monday, 8 april 2019

Facing the technological development and the new expectations of the clients, brands respond with a firm bet on hiperpersonalization. What effects does this challenge entail?