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01-10-2018
Digital Marketing
Is the unconditional passion for brands a spontaneous feeling?
Apple, Star Wars, Ferrari,... There are brands that make people go crazy. Loyalty to them is unbreakable. What is the secret of these brands? What strategy do they follow?
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10-09-2018
Digital Marketing
Facebook Watch, videos as a strategy
Facebook wants to take the most of user's favorite content: videos. Will the social network be able to compete with platforms like Youtube or Netflix? What is Facebook Watch?
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13-08-2018
Digital Marketing
Micro-influencers and the "less is more" argument
Popularity does not guarantee success. Micro-influencers take up the torch in the strategies of influencer marketing. What are the hidden reasons behind this change of course?
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16-07-2018
Digital Marketing
The conquest of the algorithm
In social networks, the rules change continuously. Algorithms decide what we see and what we do not. So, how can brands reach their desired audience?
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25-06-2018
Digital Marketing
Millennial, are you falling behind?
The future of social networks is already in the hands of the younger people. How does Generation Z behave on social network? What changes are they bringing about?
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