Monday, 23 november 2020
Digital
How will coronavirus affect Christmas shopping?
Are you one of those people who waits until the very last minute to buy Christmas gifts? Will you do the same or will you think twice before doing it this year?
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Monday, 19 october 2020
Digital
What do stay-at-home consumers want?
Our houses have become our new operation centers. How is this change reflected in our consumption patterns? Will this circumstance change us as customers forever?
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Monday, 4 may 2020
Digital
A different world, a new customer
How will we buy after the time of confinement? Will our purchasing patterns change after this global pandemic?
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Monday, 2 march 2020
Digital
Buying your groceries without plastic bags and wallets
Can you imagine making a big purchase at the supermarket without waiting in line at any moment? In Seattle, it is already possible. What exactly is Amazon Go Grocery?
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Monday, 10 february 2020
Digital
SMEs, cybercriminals’ target
Small businesses can also be victims of cyberattacks. In fact, SMEs are the most vulnerable companies. What actions can they take to protect themselves?
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Monday, 3 february 2020
Digital
Who recommends that medicine to you?
Influencers win the public over with their naturalness, but this aspect may also turn against them. An example of this: their drugs recommendations.
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Monday, 13 january 2020
Digital
What are Samsung's 'artificial humans'?
Developers have made great progress in artificial intelligence, to such a degree that there is a company that dares to talk about "artificial humans". What is Neon?
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Monday, 9 december 2019
Digital
Can influencers survive without likes?
Instagram has decided to hide likes for the good of its users. What consequences will this decision have on the influencers' activity?
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Monday, 2 december 2019
Digital
Why is the quantum race important for the pharmaceutical industry?
What does an achievement like quantum supremacy mean for the pharmaceutical industry? To what extent is this breakthrough important for the sector?
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Monday, 11 november 2019
Digital
When is quantum supremacy achieved?
Innovation is an endless race, but with certain goals. Google claims to have achieved one of them: quantum supremacy. What does this milestone consist of?
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Monday, 14 october 2019
Digital
Why have you not felt the 5G revolution yet?
Has 5G technology arrived in Spain yet? Why have we not noticed the effects of “the 5G revolution”?
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Monday, 16 september 2019
Digital
Talking with bots
Why voice technology is booming? What are the keys to the success of virtual assistants? What can we expect of their evolution in the future?
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Monday, 26 august 2019
Digital
The classic but effective “word of mouth” strategy
Do brands currently pay the proper attention to the classic “word of mouth” strategy? How can firms work from this “word of mouth” approach?
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Monday, 5 august 2019
Digital
The invisible conquest of your data
To what extent is our data protected? Do companies comply with the current legislation? Are we really aware of the value of our information?
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Monday, 1 july 2019
Digital
There is always someone on the other side of the screen
People act with greater intensity on social networking platforms. Some of them may even end up turning into "trolls" and "haters". How to fight hate speech on the Network then?
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