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Monday, 10 december 2018
Digital Marketing
Is one recommendation worth more than a thousand words?
When clients speak well and spontaneously of brands, they generate a very positive response. But, is it possible to build a referential strategy without exhausting users?
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Monday, 19 november 2018
Digital Marketing
Social selling, a paradigm shift in the sales process
Social networking sites offer a new space which is full of opportunities. How to take advantage of this digital scenario to sell effectively? What is social selling?
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Monday, 22 october 2018
Digital Marketing
Buyer persona, the compass that sets the course of brands
A brand that does not define its target audience moves like a ship without fixed course. What is a buyer persona? Why are they key to the design of brands' strategies?
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Monday, 1 october 2018
Digital Marketing
Is the unconditional passion for brands a spontaneous feeling?
Apple, Star Wars, Ferrari,... There are brands that make people go crazy. Loyalty to them is unbreakable. What is the secret of these brands? What strategy do they follow?
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Monday, 10 september 2018
Digital Marketing
Facebook Watch, videos as a strategy
Facebook wants to take the most of user's favorite content: videos. Will the social network be able to compete with platforms like Youtube or Netflix? What is Facebook Watch?
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