Digital Marketing

Monday, 10 june 2019

Brands generate certain expectations when make promises. If they are not able to fulfill their commitment, not only do they compromise their honor, but also their survival.

Monday, 20 may 2019

Apart from being able to buy at any time, users can now buy anywhere. What is m-commerce? What are its keys?

Sunday, 28 april 2019

Whether its purpose is legal or not, deepfakes emerge with the intention of tricking the human eye. Are we able to identify the lies when they are told on video?

Monday, 8 april 2019

Facing the technological development and the new expectations of the clients, brands respond with a firm bet on hiperpersonalization. What effects does this challenge entail?

Monday, 11 march 2019

Fashion is one of the industries that has changed the most in recent years, in large part, due to the development of e-commerce.

Monday, 18 february 2019

Social networking sites have marked a "before and after" in terms of human behavior. To what extent are social media changing our social behavior?

Monday, 28 january 2019

Storytelling is a very effective marketing resource nowadays. Why is a conventional technique still succeeding in a digitalized environment? What is data storytelling?

Monday, 7 january 2019

Time is a key element when it comes to attract the attention of users. What does the theory of micro-moments consist of? What is “fast content”?

Monday, 10 december 2018

When clients speak well and spontaneously of brands, they generate a very positive response. But, is it possible to build a referential strategy without exhausting users?

Monday, 19 november 2018

Social networking sites offer a new space which is full of opportunities. How to take advantage of this digital scenario to sell effectively? What is social selling?

Monday, 22 october 2018

A brand that does not define its target audience moves like a ship without fixed course. What is a buyer persona? Why are they key to the design of brands' strategies?

Monday, 1 october 2018

Apple, Star Wars, Ferrari,... There are brands that make people go crazy. Loyalty to them is unbreakable. What is the secret of these brands? What strategy do they follow?

Monday, 10 september 2018

Facebook wants to take the most of user's favorite content: videos. Will the social network be able to compete with platforms like Youtube or Netflix? What is Facebook Watch?

Monday, 13 august 2018

Popularity does not guarantee success. Micro-influencers take up the torch in the strategies of influencer marketing. What are the hidden reasons behind this change of course?

Monday, 16 july 2018

In social networks, the rules change continuously. Algorithms decide what we see and what we do not. So, how can brands reach their desired audience?