How has COVID-19 influenced Digital Transformation in one of the pharmaceutical companies. Sandoz Use Case?

The terrible COVID19 pandemic that we are suffering is supplying a radical change in our society and, probably, also a paradigm shift in our way of acting as a society in many areas.

It is, more than ever, a VUCA environment in which companies will have to demonstrate their ability to transform if they want to be sustainable over time. Perhaps one of the most evident changes that we are contemplating in these months of confinement is that of the massive use of digital media as an exclusive tool for interaction in companies.

But the big question that concerns us all is whether this irruption of digital media will be the predominant trend in post-confinement normality or if we will return massively to the face-to-face interaction that had already demonstrated its effectiveness. What factors will depend on the needle to decant more towards one direction than the other?

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