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Monday, 21 january 2019
International Business
What is the country-of-origin effect?
Customers consider different aspects when choosing a product. What is the "country-of-origin effect"? Why is this concept related to foreign trade?
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Monday, 31 december 2018
International Business
How to choose the best country to go abroad?
Selecting the perfect target country is crucial to design a successful strategy for internationalization. What criteria should companies follow to choose it right?
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Monday, 3 december 2018
International Business
Hams get their passports to go to China
China and Spain have reached an agreement on the export of pork and table grapes to the Asian country. What new opportunities does this deal bring about?
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Monday, 5 november 2018
International Business
Small companies also cross borders
Competing abroad is one of the goals that is increasingly present in smaller companies. What does an SME have to take into account when taking this leap?
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Monday, 15 october 2018
International Business
How to deal with the management of global teams
Among many other things, leaders should now be able to manage teams which are composed of professionals who work from different places. How can they manage them successfully?
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