Learn about the keys to recovering the marketing and communication activity from Alberto Díaz Domínguez
The brands have not stopped communicating during this period of crisis of the COVID-19, especially through social networks. However, great challenges are being faced in the recovery of activity, mainly in marketing, one of the items that has suffered major cuts from the budgetary point of view.
Redesigning the marketing plan and launching a new action plan may imply a new positioning statement, the need to redesign our product portfolio and our prices, to focus more on solidarity projects in a structural and strategic way, or what it is Most importantly, understand that our client has changed forever.
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Speakers
Alberto Díaz Domínguez
Director de Marketing INFINITI ESPAÑA
Profesional especializado en Marketing y Comunicación. Director de Marketing INFINITI ESPAÑA. Economista, licenciado por la Universidad Complutense de Madrid. Máster en Dirección Comercial y Marketing por el Instituto de Empresa Business School. Ha desarrollado toda su trayectoria profesional en el sector del automóvil en marcas como INFINITI y Suzuki. También como director de Salones de Automoción en IFEMA, Feria de Madrid.