Master's Degree in Digital Marketing

Access Profile

• To professionals who wish to specialise in communication and online marketing of products or services through the use of different digital strategies such as Social Networks, SEM, SEO, Inbound Marketing, Affiliation or Display campaigns.
• The admission profile is made up of professionals from marketing and sales departments, managers and directors concerned about the digital transformation of their organisations, entrepreneurs, professionals from internationalisation departments and postgraduates in communication, Business Management, Marketing or Advertising.
   

Program

The program comprises of 15 modules covering three areas: Business, Leadership and Functional.

Objectives

The programme deals with marketing management through digital media in a cross-cutting way:

• Creating a marketing plan
• Getting to know the different digital marketing channels
• Using social networks as part of the digital marketing strategy
• Project Management
• Positioning in digital media
• E-commerce
   

Faculty

Manuel Guedes Hernández (Manager)

Director of Marketing Management speciality. Head of Digital Communications & Social Media at Telefónica.

David Villaseca

Director. Forbes Top10 “Leaders under 40”. Financial Services Digital Lead, Accenture Digital SPAI. Global Head of Digital Strategy BBVA. Board member of the Chief Marketing Officer (CMO) Council. Author of books on Marketing and Digital Business. Previously, Senior Brand Director at Coca-Cola, Fanta and Nordic Mist.

Raúl Arrabales

Co-Fundador en Serendeepia Research y Director de Inteligencia Artificial / Neurociencia Cognitiva en Psicobótica.

Psicólogo general sanitario, ingeniero en informática, MBA y doctor en Ciencias de la Computación e Inteligencia Artificial. Arrabales cuenta con una experiencia profesional de 18 años trabajando en diversos ámbitos: en el académico como docente e investigador y en la empresa como gerente, jefe de proyecto, consultor tecnológico y estratégico. Arrabales ha trabajado principalmente en el sector de los contenidos digitales para varias compañías internacionales como IBM, Arris, Orange, Altran y Accenture. Actualmente es Co-Fundador en Serendeepia Research y Director de Inteligencia Artificial / Neurociencia Cognitiva en Psicobótica.

Enrollment Procedure

Application for admission + documentation:
Complete an application form accompanied by the following documents:
•    Copy of National Identity Card/Foreigners Identity Card/Tax Identification Number (DNI/NIE/NIF) or Passport
•    Curriculum Vitae
•    University degree certificate and academic record
•    One photograph

Admission test:
The Admission Test consists of a set of multiple-choice questions in which numerical agility, verbal agility and text compression are assessed. This test can be done in person at our facilities or online.

Personal interview:
In the personal interview, the candidate's personal and professional objectives are discussed, as well as their suitability for the program.

Admissions Committee:
The admissions committee will make an assessment and inform the candidate in writing of the admission result within two weeks.
 

Price: 7.600 €