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Master's Degree in Digital Marketing

There are currently a number of professional areas that have been undergoing continuous growth for many years. One of these areas is the field of marketing and digital marketing.

The blended-learning methodology makes your training compatible with your daily life. No travel involved, can be carried out from anywhere. With an up-to-date and practical approach. So that you can apply your knowledge from the very first day.

Start

Call completed

Duration

600 hours

Language

Spanish

Format

Online

Qualification

Executive Master's Degree in Digital Marketing (Online)
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Program >
Objectives >
Faculty >
Enrollment Procedure >

Access Profile

  • To professionals who wish to specialise in communication and online marketing of products or services through the use of different digital strategies such as Social Networks, SEM, SEO, Inbound Marketing, Affiliation or Display campaigns.
  • The admission profile is made up of professionals from marketing and sales departments, managers and directors concerned about the digital transformation of their organisations, entrepreneurs, professionals from internationalisation departments and postgraduates in communication, Business Management, Marketing or Advertising.
     

Program

The program comprises of 15 modules covering three areas: Business, Leadership and Functional.

1. Marketing Digital

2. Digital Marketing Plan I

3. Digital Marketing Plan II

4. Digital Media Strategy

5. Digital Media Channel

6. Social Media Marketing

7. Social Media Tacticals

8. Digital Project Management

9. Módulo de liderazgo (presencial) optativo

10. Posicionamiento web SEO+UX+UI

11. Comercio electrónico-eCommerce

12. Big Data & IOT

13. Cross-cutting project

Objectives

The programme deals with marketing management through digital media in a cross-cutting way:

  • Creating a marketing plan
  • Getting to know the different digital marketing channels
  • Using social networks as part of the digital marketing strategy
  • Project Management
  • Positioning in digital media
  • E-commerce
     

Faculty

Manuel Guedes Hernández (Manager)

Director of Marketing Management speciality. Head of Digital Communications & Social Media at Telefónica.

David Villaseca

Director. Forbes Top10 “Leaders under 40”. Financial Services Digital Lead, Accenture Digital SPAI. Global Head of Digital Strategy BBVA. Board member of the Chief Marketing Officer (CMO) Council. Author of books on Marketing and Digital Business. Previously, Senior Brand Director at Coca-Cola, Fanta and Nordic Mist.

Raúl Arrabales

Analytics Senior Manager, Accenture Digital. PhD and Data Scientist in Accenture Analytics, expert in Artificial Intelligence. Previously Solution Manager at Altran España and Founder and CEO of Comaware.

Enrollment Procedure

Documentación

Application for admission + documentation

Prueba de acceso

Admission test

Entrevista personal

Personal interview

Comité de admisión

Admissions Committee

 

Application for admission + documentation:
Complete an application form accompanied by the following documents:
•    Copy of National Identity Card/Foreigners Identity Card/Tax Identification Number (DNI/NIE/NIF) or Passport
•    Curriculum Vitae
•    University degree certificate and academic record
•    One photograph

Admission test:
The Admission Test consists of a set of multiple-choice questions in which numerical agility, verbal agility and text compression are assessed. This test can be done in person at our facilities or online.

Personal interview:
In the personal interview, the candidate's personal and professional objectives are discussed, as well as their suitability for the program.

Admissions Committee:
The admissions committee will make an assessment and inform the candidate in writing of the admission result within two weeks.
 

Price: 7.600 €

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