Master's Degree in Digital Marketing
Social Media, SEM, SEO, Inbound Marketing, Affiliation and Display
There are currently a number of professional areas that have been undergoing continuous growth for many years. One of these areas is the field of marketing and digital marketing.
The blended-learning methodology makes your training compatible with your daily life. No travel involved, can be carried out from anywhere. With an up-to-date and practical approach. So that you can apply your knowledge from the very first day.
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Access Profile
- To professionals who wish to specialise in communication and online marketing of products or services through the use of different digital strategies such as Social Networks, SEM, SEO, Inbound Marketing, Affiliation or Display campaigns.
- The admission profile is made up of professionals from marketing and sales departments, managers and directors concerned about the digital transformation of their organisations, entrepreneurs, professionals from internationalisation departments and postgraduates in communication, Business Management, Marketing or Advertising.
Program
The program comprises of 15 modules covering three areas: Business, Leadership and Functional.
1. Marketing Digital
2. Digital Marketing Plan I
3. Digital Marketing Plan II
4. Digital Media Strategy
5. Digital Media Channel
6. Social Media Marketing
7. Social Media Tacticals
8. Digital Project Management
9. Módulo de liderazgo (presencial) optativo
10. Posicionamiento web SEO+UX+UI
11. Comercio electrónico-eCommerce
12. Big Data & IOT
13. Cross-cutting project
Objectives
The programme deals with marketing management through digital media in a cross-cutting way:
- Creating a marketing plan
- Getting to know the different digital marketing channels
- Using social networks as part of the digital marketing strategy
- Project Management
- Positioning in digital media
- E-commerce
Faculty
Manuel Guedes Hernández (Manager)
Director of Marketing Management speciality. Head of Digital Communications & Social Media at Telefónica.
David Villaseca
Director. Forbes Top10 “Leaders under 40”. Financial Services Digital Lead, Accenture Digital SPAI. Global Head of Digital Strategy BBVA. Board member of the Chief Marketing Officer (CMO) Council. Author of books on Marketing and Digital Business. Previously, Senior Brand Director at Coca-Cola, Fanta and Nordic Mist.
Raúl Arrabales
Analytics Senior Manager, Accenture Digital. PhD and Data Scientist in Accenture Analytics, expert in Artificial Intelligence. Previously Solution Manager at Altran España and Founder and CEO of Comaware.
Enrollment Procedure
Application for admission + documentation
Admission test
Personal interview
Admissions Committee
Application for admission + documentation:
Complete an application form accompanied by the following documents:
• Copy of National Identity Card/Foreigners Identity Card/Tax Identification Number (DNI/NIE/NIF) or Passport
• Curriculum Vitae
• University degree certificate and academic record
• One photograph
Admission test:
The Admission Test consists of a set of multiple-choice questions in which numerical agility, verbal agility and text compression are assessed. This test can be done in person at our facilities or online.
Personal interview:
In the personal interview, the candidate's personal and professional objectives are discussed, as well as their suitability for the program.
Admissions Committee:
The admissions committee will make an assessment and inform the candidate in writing of the admission result within two weeks.
Price: 7.600 €
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Master's Degree in Digital Marketing
Find out everything you need to become part of the leaders of the future with this program.
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Online Methodology
The most advanced e-Learning methodology that makes it possible to make academic excellence compatible with personal and professional obligations.
Never alone
E-Learning training based on the permanent accompaniment of students. Our team of pedagogical instructors will actively and reactively help participants achieve academic success.
Direct contact with teachers and students
Live online classes: ask questions and receive answers. All sessions are saved for later viewing. On the platform, the student has different tools to communicate with his or her colleagues or carry out teamwork.
Self-assessment activities and systems
The methodology includes self-assessment activities and systems so that participants can know their level of progress in their studies and the degree of knowledge achieved at all times.
Always accessible, from anywhere
Classes and all multimedia content accessible 24 hours a day, from anywhere.
Weekly programming
The entire curriculum is broken down into weeks. Every week, students have all the information they need to advance in their programme: calendar, classes, content, activities, announcements, etc.
At the forefront of virtualization
Virtualized content under a teaching model adapted to each programme. It is carried out by an interdisciplinary and technical team that includes teachers, pedagogues, instructional designers and programmers.
