Master´s Degree in the Automotive Industry Businesses
Designed by professionals from the leading firms in the industry
The main companies in the automotive industry need professionals with specialist training and education in this field. There is a pressing need for personnel with specialist profiles for the industry with solid expertise in the business. This master's degree provides for internships in businesses in the automotive industry.
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Program >
Objectives >
Testimonials >
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Professional Outings >
Enrollment Procedure >
Access Profile
The course is aimed at professionals and trainers who would like to specialize in the automotive industry and who are graduates in business, economics, engineering, marketing and law.
Program
The program comprises of 11 modules.
1. The Industry. Description, Function and Interface
2. Central and Functional Structure of the Manufacturer
3. Central Structure of the Manufacturer. Financial Strategy and Management
4. The Sales Department. Sales Areas
5. The After-Sales Department
6. The Dealer
7. External Economic Actors
8. Leadership. Management Skills
9. Service Department
10. Relations with society
11. Internship*
*The internship will begin at the end of the master's degree course with a minimum period of 3 months and a maximum of 6.
12. Automotive business project
Objectives
Provide skills, competencies and tools in all areas of the company related to the automotive sector, developing a global vision and its environment, integrating a common strategy.
It is a key opportunity to address new challenges and make successful decisions in an emerging and changing sector, through professional experience of recognized prestige, with a practical approach applicable from the start.
Testimonials
1st Edition students of the Master´s Degree in the Automotive Industry Businesses
Faculty
José Manuel Garaña (Manager)
Director. Professor of Business Management and Organisation at San Pablo CEU University. Founding partner and Managing director of Automotive Training System. Specialist consultant in Academic Education and Management Professional. Formerly Marketing Director for Subaru Spain and Communications Manager at Chrysler-Jeep Iberia.
Alberto López Romero
Director Customer Experience &Training de FCA Group. Director de Desarrollo de RED FAC Group. Director de Desarrollo Red Chrysler España. Delegado de Desarrollo Red Mercedez-Benz y Planificador y Geomarketing en Peugeot. Máster en Dirección de Empresas, CEF. Ingeniero Industrial, Universidad de Málaga.
Mercedes Domínguez Martínez de Campos
Socia Directora de MDS, S.L. Socia Consultora en Reset Marketing. Marketing Manager de España y Portugal en Bormioli Rocco S.A. Responsable de Marketing en Shell España. Coach Certificada ACSTH. Máster en Comercio Exterior, ESIC. Licenciada en Gestión Comercial y Marketing.
Eduardo Divar
Director Comercial (ventas, flotas, remarketing y servicios financieros) en Kia Motors Iberia, S.L. Director General del Grupo Berge. Director General de Tata Motors. Director Comercial. Marketing y Comunicación de Chrysler Jeep Iberia. Máster International MBA, IE Business School Licenciado de Derecho y Diploma en Económicas, ICADE
Javier Martínez Ríos
CEO de Wible Madrid (Car Sharing). Gerente de Flotas y Renting en Kia Motors Iberia. Key Account en General Electric. Delegado de Ventas en Tata Motors. Máster Executive MBA, Escuela de Organización Industrial. Administración y Dirección de Empresas, Universidad Carlos III.
Ricardo Diego Sacristán
Director de Marketing y Comunicación en Kia Motors. Product & Planning Manager en Mitsubishi Motors. Miembro del Consejo Directivo de la Asociación Española de Anunciantes. Máster en Marketing y Comunicación Multimedia. Licenciado en Marketing y Dirección de Empresas.
Jaime Fernández Gasset
Director Gerente KIA M Madrid, Concesionario Kia perteneciente a M-Automoción. Especialista en el área comercial y marketing (importación y distribución, con especial vínculo a las marcas asiáticas). Máster in Business Administration, IESE. Licenciado en Derecho, CEU.
Felipe Villa
Director General de los Concesionarios Mercedes-Benz del grupo Santogal en Madrid. Director General en el sector de automoción, tanto en la parte del fabricante/distribuidor como en el retail. Máster MBA, ICADE. Licenciado de Empresas y Marketing, University of Hertfordshire.
María José López Álvarez
Responsable de Relaciones Laborales, Compensación, Beneficios y Gestión Individual en Renault España Comercial, S.A. Máster Jurídico Laboral Garrigues. Curso Superior en Compensación & Beneficios Garrigues. Técnico Jurídico de la Administración Pública Local.
Pablo Martínez de Miguel
EMEA Sales Director for Goodyear Dunlop based in Luxembourg; he has twenty years’ experience leading commercial teams in different channels and countries. Degree in Business Administration and Management, and MBA and PDD from IESE. Executive coach certified by the European Coaching School (ICF).
Damián Rubianes Carrasco
He has twenty years’ experience in investment banking, financial consulting and asset management. Prior to joining the CEU education group, he was Managing Director and Head of Capital Markets at Haitong Bank. He began his professional career in the area of Investment Management at JP Morgan. Later, he was a senior consultant at Ernst & Young (EY). At BNP Paribas he was Director of Corporate Finance & Capital Markets and Assistant to the Chairman. He has a degree in Economics and Business Administration from the Universidad Complutense de Madrid and specialised in Finance at the University of Westminster (London). He also has a degree in Humanities from the Universitat Oberta de Catalunya. He holds an MBA (Cum Laude) from IE Business School and is certified as a Financial Investment Expert by IEAF and EFFAS.
Stephan Graff
Director Gerente en Motor Mecha, S.A. (Concesionario Oficial de Mercedes-Benz). Director Retail Canarias Bergé Automoción Internacional. Director de Marca de Grupo Rahn. Master of Business Administration, IUDE. Programa de Alta Dirección, IESE. Ingeniero Industrial con más de 20 años de experiencia.
Manuel Olivares
Director de Proyectos Infova Automotion Spain, S.L. consultora especializada en el soporte a las marcas de vehículos. INFOVA Automoción es referente en España en la formación comercial para las Redes de Concesionarios de las marcas de automóviles. Experiencia de más de 25 años en diferentes marcas de automóviles en España como Skoda, Chrysler, Jeep, Dodge o Lancia, con responsabilidad en las distintas áreas de negocio como venta de vehículos nuevos, ventas especiales.
Juan Carlos García López
Consultor, formador y coach (Lead & Com. The Coaching Club). Responsable de coaching y desarrollo en FASSE Human Capital. Consultor de calidad y atención al cliente para el grupo C de Salamanca. Instructor de BMW Group AG, especializad en ámbitos comerciales y directivos. Certificado por BMW Trainingsakademie, Unterschleißheim (Munich, Alemania) diseñando e impartiendo formación y/o certificaciones en ámbitos de VN, VO, BMWi, MINI y management de concesionarios.
José de la Parte
Director de Posventa de Chrysler -Jeep y Lexus. Director General de Recambia Servicios Logísticos y de Posventa. Director General de parte de la Moto SL (Importación de Motocicletas). Ingeniero Industrial, UPM.
Francisco Javier González
Estuvo como Gerente en el RACE, consultor de OVERLAP, consultor en ESIC y participado en proyectos de Coaching, Consultoría y Formación en distintos sectores del mundo empresarial, pudiendo destacar los sectores de: Laboratorios, Energía, Banca, Seguros Metalúrgico, Seguridad, Gran Consumo, Retail, Telecomunicaciones y Automoción. Certificado en Coaching, Escuela Tavistock. Certificado en Coaching, I.C.U. (International Coaching University). Certificado en Firewalking, Firewalking Institute of Research and Education. Licenciado en Gestión Comercial y Marketing, ESIC.
Professional Outings
- Executives in automotive companies.
- Dealership directors and managers.
- Sales managers and sales teams.
- Marketing managers.
- Purchasing managers and suppliers.
Enrollment Procedure
Application for admission + documentation
Admission test
Personal interview
Admissions Committee
Application for admission + documentation:
Complete an application form accompanied by the following documents:
• Copy of National Identity Card/Foreigners Identity Card/Tax Identification Number (DNI/NIE/NIF) or Passport
• Curriculum Vitae
• University degree certificate and academic record
• One photograph
Admission test:
The Admission Test consists of a set of multiple-choice questions in which numerical agility, verbal agility and text compression are assessed. This test can be done in person at our facilities or online.
Personal interview:
In the personal interview, the candidate's personal and professional objectives are discussed, as well as their suitability for the program.
Admissions Committee:
The admissions committee will make an assessment and inform the candidate in writing of the admission result within two weeks.
Price: 14.500 €
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Master´s Degree in the Automotive Industry Businesses
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