Master´s Degree in the Automotive Industry Businesses
Designed by professionals from the leading firms in the industry
The automotive sector in Spain accounts for 10% of the GDP and 17.7% of all Spanish exports. The industry generates 400,000 direct jobs and 2 million related jobs in the sector. In 2018 2,819,565 vehicles were manufactured in Spain, with a 9.3% increase compared to the previous year.
Spain is the second biggest vehicle manufacturer in Europe after Germany.
These figures bear witness to the fact that the Automotive Industry is one of the most important in the industrial and productive fabric, not just of Spain but that of the whole world. And in order to navigate this complicated automotive universe, excellent professionals are essential. Professionals who work conscientiously, applying a rigorous analysis to problems, able to adequately diagnose the real situation, and applying the appropriate solutions to any problems arising. For this purpose it is essential to analyse, discuss, and to speak on the grounds of genuine facts rather than mere impressions. And this is what this Master's in Automotive Business management aims to do, namely, to provide students with the skills and tools they will need to deal with the professional situations that they will encounter in their career through analysis- based solutions and with a more professional approach.
Managing impressions in the old way has given way to a more professional style of management, compiling data as the basis for their subsequent analyses and diagnoses to propose solutions in the most appropriate way to any problems arising. Agents in the market need to take a more professional approach to management and their skills need to be on a par with other industries in terms of decision making, analysis, implementation of processes, relations in the sector and digitalisation etc.
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It provides the ideal training platform for:
- Professionals in the sector who are just starting out in their careers.
- Those who wish to gear their career towards the automobile industry.
- New generations of authorised dealership owners who will be managing them in future.
The Programme is aimed at training graduates, who have just completed their university and/or business school studies along with managers who have recently entered the job market, who will learn how to comprehensively manage an Automotive company. It also provides an ideal platform for new generations of dealership owners who will be managing the business in the future.
The Master's degree in Automotive Business Management aims to provide the tools and knowledge, and attain the attitude that the market will require in coming years where challenges such as digitalisation of the sales process, new forms of mobility or connectivity and the autonomous car, will substantially change the rules of the game.
Program
The program comprises of 7 modules.
BASIC CONCEPTS TO FACE A POST GRADUATE - ONLINE
1
1. WORLDWIDE AUTOMOBILE SCENARIO
History of the Automotive Industry.
Development of Automobile Brands.
How the Automobile World works. Main players and regional analyses....
- History of the Automotive Industry.
- Development of Automobile Brands.
- How the Automobile World works. Main players and regional analyses.
- Sustainability in Automobiles. The Electric car.
- The product (design, technology and marketing).
- European and International regulations Block exemption (BER).
2
2. THE AUTOMOBILE IN SPAIN
History of the Automotive Industry in Spain.
Spain as 2nd European manufacturer Factories in Spain Main players.
Production and sales statistic...
- History of the Automotive Industry in Spain.
- Spain as 2nd European manufacturer Factories in Spain Main players.
- Production and sales statistics.
- The automobile in the Canaries.
- Sector associations.
- Fundamental regulations.
- Road safety in Spain.
3
3. THE FUTURE OF MOBILITY
The vehicle not as a product but as a service.
New modes of mobility.
New players.
The self-driving car.
Change of customer mentality...
- The vehicle not as a product but as a service.
- New modes of mobility.
- New players.
- The self-driving car.
- Change of customer mentality.
- Different types of businesses: carsharing, carhailing etc.
- Automotive industry and technology.
4
4. THE ROLE OF THE MANUFACTURER OR IMPORTER. MAIN AREAS, DESCRIPTION AND OPERATION
Commercial Area.
Post Sales Sector.
Network Development Area.
Marketing, Advertising and Public Relations.
Logistics Area.
Financial Area...
- Commercial Area.
- Post Sales Sector.
- Network Development Area.
- Marketing, Advertising and Public Relations.
- Logistics Area.
- Financial Area.
- Human Resources.
5
5. DISTRIBUTION NETWORKS: DEALERSHIP ROLE
Dealer's Commercial Department. Theory.
Dealer's Commercial Department. Practice.
Dealer's Post Sales Department.
Dealer's Ma...
- Dealer's Commercial Department. Theory.
- Dealer's Commercial Department. Practice.
- Dealer's Post Sales Department.
- Dealer's Marketing and Advertising Department.
- Dealer's Financial Department.
6
6. STRATEGIC SECTORS RELATING TO THE AUTOMOTIVE INDUSTRY
Financial and renting companies.
Insurance companies.
Oil companies.
Sporting activity in the automotive industry.
Training.
...
- Financial and renting companies.
- Insurance companies.
- Oil companies.
- Sporting activity in the automotive industry.
- Training.
7
7. THE AUTOMOTIVE COMPANY EXECUTIVE/MANAGER
Executive managerial skills.
Leadership.
Strategy and planning.
Customer Experience.
Master Class.
...
- Executive managerial skills.
- Leadership.
- Strategy and planning.
- Customer Experience.
- Master Class.
Objectives
The Programme is designed to offer executives and new generations of dealers, as they start out in their careers, a new approach to management of their businesses. Management needs to be based on professionalism rather than on impressions.
An objective based on providing competitive advantages given the new scenarios of efficiency, profitability, sustainability, technology and management of talent which are essential components of the educational profile for a future executive. Every aspect of the business needs to be analysed in order to provide valid solutions for moving their business forward. This, without question, will be a competitive advantage that is extremely important given the stiff competition in the sector.
The clear aim is practical knowledge of how the automotive business really operates in terms of its dynamic strategy and practice in the day to day running of the enterprise, adapting to the current competitive environment and based on decision making that is the result of data and current environment analysis and NOT merely on impressions.
- Based essentially on case histories and practical exercises from professional activity in the Sector.
- With the idea that students begin their course at the same level, they will be required to undertake an online training module comprising core subjects such as finance, strategy or marketing before starting the face to face classes.
- The classes will begin by offering students an overview of the business panorama in the automotive market at a worldwide level, to subsequently focus on the specificities of the Spanish market.
- They will then go on to analyse the different areas within a company from two fundamental perspectives, that of the Manufacturer or Brand, and that of the Authorised Dealer.
- In addition, the course will look at every aspect of the new mobility, the electric and self-driving car, in order to provide a more realistic and down to earth view in these sectors.
- The Master's course aims to train leaders, not only with knowledge, but also with skills in management and managing teams, so that they become the managers that businesses will be hiring in the coming years.
- Finally, students will have the opportunity to receive different master classes from relevant professionals of the current automotive and mobility scene in Spain
Testimonials
Students 2nd Edition of the Master in Automotive Business Management
1st Edition students of the Master´s Degree in the Automotive Industry Businesses
Faculty
Eduardo Divar (Director)
Managing Director of Kia Motors Iberia, S.L. and Chairman of Wible España
Divar has over 25 years' experience in the automobile sector and has held several senior posts as Commercial Manager at Kia Motors Iberia, S.L., Communications Manager at el Grupo Berge, Managing Director of Tata Motors and Commercial, marketing and communications manager at Chrysler Jeep Iberia. Moreover, Eduardo Divar has an International MBA, IE Business School and a degree in law and diploma in Economics and Business studies from ICADE.
Javier Martínez Ríos (Subdirector)
Director of Sustainable Mobility at the electricity company EDP (Energías de Portugal)
Director of Sustainable Mobility at the electricity company EDP (Energías de Portugal), is in charge of developing the strategy in the field of electric mobility. Previously, from 2017 to 2019 he has been CEO of Wible, a Carsharing company owned by Kia and Repsol that he created from scratch.A Madrid native, 37 year old, he studied Business Management at Carlos III University and completed an Executive MBA at the School of Industrial Organisation. Martinez Rios began his career with the Bergé group first in the Cadillac Iberia's marketing and press departments and subsequently as Area Manager for Tata Motors. In 2011 he joined General Electric's (GE Capital) renting company as Key Account Manager of fleets with the role of developing pan European agreements for GE in Spain. In 2013 he joined Kia Motors Iberia first in charge of the Second-hand Vehicles department and subsequently at the head of the Fleets Department as Manager of Fleets, Renting and Rent a car.
Alberto López Romero
Director of Customer Experience, CRM and FCA Group Training
Customer Experience &Training Manager of FCA Group. Development Manager with the RED FAC Group Development Manager for the Chrysler España Network Development manager for the Mercedes-Benz network and planner and geomarketing manager in Peugeot. Master's in Business Management CEF Industrial Engineer, University of Malaga.
Alberto Díaz Domínguez
Director de Marketing INFINITI ESPAÑA
Profesional especializado en Marketing y Comunicación. Director de Marketing INFINITI ESPAÑA. Economista, licenciado por la Universidad Complutense de Madrid. Máster en Dirección Comercial y Marketing por el Instituto de Empresa Business School. Ha desarrollado toda su trayectoria profesional en el sector del automóvil en marcas como INFINITI y Suzuki. También como director de Salones de Automoción en IFEMA, Feria de Madrid.
Damián Rubianes Carrasco
Associate Professor in the area of Financial Economics at CEU San Pablo University
He has twenty years' experience in investment banking, financial consulting and asset management. Prior to joining the CEU educational group he was Managing Director and Head of Capital Markets (Variable and Fixed Incomes) at Haitong Bank. He began his professional career in Investment Management at JP Morgan. He then went on to work as a senior consult with Ernst & Young (EY). He subsequently assumed the role of Corporate Finance & Capital Markets Manager at BNP Paribas and Assistant to the Chairman. He has a degree in Economics and Business Sciences from the Complutense University in Madrid, specialising in Finances at the University of Westminster (London), and has a degree in Humanities from Catalonia’s Oberta University. He studied for an MBA at the IE Business School (graduating cum laude) and is a certified Expert in Financial Investments (awarded by IEAF and EFFAS).
Daniel Borja
Gerente nacional servicio posventa KIA MOTORS IBERIA
Profesional del sector de automoción con más de 20 años de experiencia, con una visión global del negocio de la automoción por los puestos desempeñados. La mayor parte de su carrera profesional se ha desarrollado en el ámbito de la posventa, ligado siempre a diferentes marcas y fabricantes del automóvil.
Ha tenido contacto directo con las diferentes redes de concesionarios y talleres, basándose en procesos de medición y trabajo claramente definidos.
Posee formación en las nuevas tecnologías y el producto, una exquisita atención al cliente y una gestión comercial cualificada. Licenciado en Administración y Dirección de Empresas.
Juan Carlos García
Socio Director y fundador de TDI (Training Directivo Integral)
Impulsor y fundador de la marca “Lead and Com , The Coaching Club” y su reconocido estilo de training y coaching basado en el liderazgo y la comunicación. Socio Director y fundador de TDI (Training Directivo Integral) empresa especializada en el sector automoción para la formación en habilidades directivas, desarrollo de skills comerciales y coaching así como selección de todos los perfiles en marca y concesión. Fasse Human Capital. Director Asociado. Responsable del área de Coaching y Desarrollo Directivo. En automoción, diseño e imparto programas formativos, certificaciones y procesos de coaching para varias marcas y redes de concesionarios en ámbitos como management, ventas, posventa, atención y experiencia de cliente, etc. Instructor de BMW Group, certificado en la BMW Trainingsakademie en Munich. Diseñando e impartiendo formación (tanto presencial como en formato digital) y trabajando con todos los perfiles de la red de concesionarios. También desarrollando algún proceso formativo con otros perfiles de la marca. Como coach profesional certificado ACTP de ICF especializado en Coaching ejecutivo, perfiles de alta responsabilidad y comité de dirección, desarrollo procesos de coaching y mentoring en entornos empresariales nacionales y multinacionales de máxima exigencia. Profesor de Organización Estratégica, Marketing estratégico, Comunicación Comercial y Análisis del Entorno en Programas MBA y Executive Master en Dirección Comercial.
Pablo Martínez de Miguel
EMEA Sales Director for Goodyear Dunlop
EMEA Sales Manager for Goodyear Dunlop based in Luxembourg; he has twenty years’ experience in leading commercial teams in different channels and countries. He has a degree in Business Administration and Management, and MBA and PDD from IESE. He is also an executive coach certified by the European Coaching School (ICF).
Stephan Graff
Managing Director at Motor Mecha, S.A. (Official Mercedes-Benz Dealer)
Managing Director of Motor Mecha, S.A. (Official Mercedes-Benz Dealer). Retail Manager Canaries Bergé International Automotión. Brand Manager for the Rahn Group. Master of Business Administration, IUDE. Senior Management Programme IESE. He is an Industrial Engineer with over 20 years' experience.
Vicente Rodríguez Rodríguez
Responsable Nacional B2B de CITROËN y DS en España
Responsable Nacional B2B de CITROËN y DS en España. Compartiendo esta labor profesional con la labor docente, como Profesor titular de la Universidad Internacional de La Rioja (UNIR) en la titulación de ADE y en los Masters MBA, Master de Investigación de Mercados y en el Master de Marketing Digital y Comercio Electrónico. También profesor asociado en Dirección Comercial de B2B en el programa de “Dirección Comercial y Marketing en Empresas de Automoción” de la Universidad Antonio Nebrija. Previamente: Coordinador Nacional B2B, Área Manager Flotas y Jefe de Zona, todas posiciones en CITROËN. Licenciado ADE por la Universidad Complutense de Madrid y Doctor en Economía por la Universidad San Pablo CEU en el programa Empresa Internacionalizada.
Óscar Fuertes Aldanondo
Piloto de rally
Es campeón de España de Rally de Tierra en 2011 con un Mitsubishi Lancer EVO X, logrando el subcampeonato en 2008, 2009 y 2010.
En 1998 es elegido entre 2.000 aspirantes para formar parte del Carlos Sainz Junior Team, equipo en el que permanece dos temporadas en las que alterna competiciones en circuitos y en rallyes nacionales e internacionales. Después de ganar dos mundiales, Carlos Sainz, creó esta escuela de jóvenes pilotos con el objetivo de crear cantera. Oscar Fuertes fue seleccionado para correr bajo las órdenes del bicampeón del mundo, junto a Txus Jaio, Fernando Medina y Esteban Vallín.
En 2001 gana la Copa Fiat Punto dentro del Campeonato Andaluz de Rallies. En 2005 gana el Campeonato de Madrid de Rallies de Tierra. EN 2006 gana el Campeonato de España de Rallies en la Categoría de Producción. En 2007 se proclama ganador de la Carrera de Campeones de España de Rallies.
Durante su participación en rallyes, llega a acumular hasta 5 títulos absolutos de la Mitsubishi Evo Cup.
En 2015, tras dar el salto a la disciplina de los raids, se proclama Campeón de España de Raids en la categoría de 2 Ruedas Motrices, llegando en 2017 a proclamarse Subcampeón de España de Raids en categoría absoluta con un SSangYong Tívoli.
El 25 julio de 2017, se adjudica, durante la celebración de la Baja Aragón, la Dakar Challenge, ante más de 30 pilotos inscritos, en una carrera rápida y técnica que exigió a todos un alto grado de concentración.
“El Dakar Challenge ofrece una ocasión increíble de participar en ese rally que representa un gran reto para cualquier piloto. ¡No podía dejar escapar esta oportunidad con la Baja Aragón! Me inscribí con muchas esperanzas y lo he dado todo para alcanzar mi objetivo”, comentaba Oscar Fuertes al terminar la prueba.
La victoria en la Dakar Challenge de la Baja Aragón, puntuable para el Campeonato del Mundo de Rally Todoterreno de la FIA, así como para la Copa del Mundo FIM de Bajas, permitió a Oscar Fuertes obtener un pasaporte de oro para su primer Dakar.
De esta manera, comenzó el idilio de Oscar Fuertes con el Dakar, la prueba motorsport más dura del mundo, siempre de la mano de SSangYong.
En 2018, en la edición 40ª del Dakar, Oscar Fuertes finaliza en la posición 32, logrando ser el 2º mejor Rookie de la prueba que se disputó en Perú, Bolivia y Argentina, a los mandos de un SsangYong Tivoli DKR.
Un año más tarde, en 2019 finaliza su segundo Dakar, celebrado íntegramente en Perú, y consigue acabar en la posición 33 y el pódium en su categoría, con un SsangYong Rexton DKR.
En 2020 el Dakar abandona el continente Sudamericano y se adentra, por primera vez en su historia, en Asia, para celebrar un rally de 12 jornadas en Arabia Saudí, entre Jeddah y Al-Qiddiya. Oscar Fuertes, y su habitual copiloto, Diego Vallejo, logran su mejor resultado en carrera al finalizar en la posición 24, como tercer equipo español en meta, con un SsangYong Korando DKR.
Carlos López Carpintero
Director de Operaciones en Hyundai Motor España
Actualmente Director de Operaciones en Hyundai Motor España. Cuenta con una experiencia de más de 20 años en el sector del automóvil y ha desarrollado la mayor parte de su carrera en el ámbito de la logística dentro de la marca Hyundai en España. Ingeniero industrial por la Universidad Pontificia de Comillas y Executive MBA en IE.
Ramón Garzón
Socio Fundador: Innovación de comunicación y gestión para PYMES
Con amplia experiencia en el sector de automoción en el Grupo Bergé Automoción y en diferentes marcas como Chrysler Jeep Iberia, Lexus España, Tata Motors España, desarrollando funciones en el departamento de prensa, publicidad y marketing. Socio Fundador: Innovación de comunicación y gestión para PYMES. Licenciado en Ciencias de la Información por la Universidad Antonio Nebrija. International MBA en el IE, Master en Marketing y Publicidad por la Universidad de SDA Bocconi (Milán) Programa Directivo de Gestión Patrimonial Familiar IEB, Programa Ejecutivo Dirección Empresas Inmobiliarias – Módulo RICS.
Enrollment Procedure
Application for admission + documentation
Admission test
Personal interview
Admissions Committee
Application for admission + documentation:
Complete an application form accompanied by the following documents:
• Copy of National Identity Card/Foreigners Identity Card/Tax Identification Number (DNI/NIE/NIF) or Passport
• Curriculum Vitae
• University degree certificate and academic record
• One photograph
Admission test:
The Admission Test consists of a set of multiple-choice questions in which numerical agility, verbal agility and text compression are assessed. This test can be done in person at our facilities or online.
Personal interview:
In the personal interview, the candidate's personal and professional objectives are discussed, as well as their suitability for the program.
Admissions Committee:
The admissions committee will make an assessment and inform the candidate in writing of the admission result within two weeks.
Price: 14.900 €
See the preferential financing conditions for CEU IAM:
* The information provided by the CEU Education Group on the financing requested is for guidance only and can in no way be considered a binding offer or pre-approval of conditions. Whether or not to approve and grant the financing requested is the sole decision the bank.
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