Master´s Degree in the Automotive Industry Businesses Latin America
Designed by professionals from the leading firms in the industry
Designed by professionals from the leading firms in the industry
The Automotive sector has changed in recent years, both at the level of manufacturers and at the level of Dealers and distribution networks. The management of sensations that was done before has given way to a more professional management, with data on which the analyzes, diagnoses and solutions to the problems that arise can be based. The members of the market must professionalize their management, and their skills must be homologated to other industries in decision-making, analysis, implementation of processes, relationships in the environment and digitization, etc.
In Latin America, almost 6 million vehicles were sold in 2019. 7% of world sales. There are 4 car producing countries; Brazil, Mexico, Argentina and Colombia. 8% of the vehicles manufactured in the world are produced in these countries.
The impact on the GDP of LATAM countries varies depending on whether they are producers or not. One could speak of between 4% and 8%. The same goes for the number of jobs.
The program comprises of 7 modules.
BASIC CONCEPTS TO FACE A POST GRADUATE - ONLINE
In ten sessions it is intended to review the Automotive Industry worldwide. Starting with the history of the automobile itself, seeing which countries are the world manufacturers, which are the dominant brands, what and how much is manufactured and registered in the world. In addition, a series of Cases of Strategy of automobile brands are studied, in which it is tried that the student has another approach and gives him a more international vision. The distribution chain is analyzed, from the manufacturer to the dealer; taking into account which are the emerging markets and the most important. Of course the sustainability and decarbonization of the car have a place in this section.
In this subject we intend to analyze how the Automotive Market is in general in Latin America, see what productive capacity there is and how and how many registrations are produced. We will cover in depth the most important markets in Latin America: Mexico, Brazil, Argentina, Chile, Peru and Colombia.
Today the automobile is no longer conceived as a product. It is seen more and more as a service, but… what should it cover? What concepts should we analyze? We will review all the new trends in the automobile, that new types of mobility are emerging day by day, that changes are taking place in the consumer habits of customers.
We will analyze the 4 ACES: Autonomous Vehicle, Connected Vehicle, Electric Vehicle and Smart Mobility (car sharing, hailing…). All this knowledge will be complemented with Case Studies on new mobility companies.
This chapter covers an endless number of areas taught by many professors from different disciplines, all of them professionals in the automotive sector, but always from the manufacturer's point of view and position, trying to fix the main concepts and ideas in the student.
It will be analyzed how the Commercial Management is carried out from the perspective of the brand, what are the aspects that must be taken into account to make the dealer networks work and that the product can be marketed. The B2B business and logistics will also be protagonists.
In the Marketing Department, in addition to talking about the large advertising campaigns of manufacturers, they will talk about digital marketing, new online trends, lead management and how today the new advertising currents are prevailing. in the sector.
The After-Sales Department will be reviewed, where a trip will be made through the world of workshop service, spare parts, service advisors, etc. Always giving you a practical vision and highlighting the most relevant management concepts.
The Network Development Department will teach us how to manage and monitor dealer networks.
In Financial Management, in addition to looking at the financial concepts necessary to run a business or department, the aspects of a car company will be analyzed.
All these areas will be complemented with Case Studies of each discipline, which will make the student put in value and practice what they have learned and be able to face problems of a different nature that later in the future may be real.
In this area, the world of car company management will be analyzed from the dealer's point of view.
Starting with the Commercial Management, teaching the student how the commercial area of a Concessionaire works, as it is necessary to motivate the sellers and at the same time demand them, how to organize the sales teams, set objectives, set the commission scheme, analyze the CRM etc.
This commercial part is greatly reinforced since concept and more theoretical sessions and others are eminently practical, with real cases of dealerships.
Of course, the used vehicle has its specific part, as it is one of the pillars of the distribution business.
The After Sales Department is another of the foundations of the business and it will be analyzed from the perspective of the different actors involved: workshop manager, service advisor, spare part, etc.
Marketing is one of the areas where the dealership must maximize investment and try to adapt to the new digital times.
Finally, the Finance Department has to help the dealership to be within the ratios required by the manufacturer and to effectively manage resources.
Today, not only is knowledge of the specific areas enough, but the management model has to be open, dynamic and focused. In this area, students' skills are developed so that they can be the managers of the future. Immersion in change management, development of emotional intelligence, team management as a key piece of success, time management and negotiation and conflict management. To this is added the strategic capacity and analysis of changing situations and environments, to give them a structured and analytical response, with a large dose of realism. The leadership capacity emerges as one of the fundamental pillars, to be able to carry out the vision and focus and to be able to manage the followers of the leader.
The lectures are intended to cover interesting topics for the industry, but which have no place in the program because they are very specific and specific aspects of the sector. We invite relevant industry figures, opinion makers, automotive leaders to give us their insight on various important or current issues. Guests are usually CEOs of brands, presidents of industry associations, relevant journalists, entrepreneurs with stories to tell, etc. both nationally and internationally.
The participant will have to develop a business project in which the concepts used throughout the master are established. There will be a team of expert tutors in strategy and the automotive sector who will guide the participant until its conclusion. This course will conclude the day the participant presents the project before a panel of experts made up of the professors and invited executives from the automotive sector.
Complete an application form accompanied by the following documents:
Our Admission Test consists of a set of multiple-choice questions in which numerical agility, verbal agility and text compression are assessed. This test can be done in person at our facilities or online.
In the personal interview, the candidate's personal and professional objectives are discussed, as well as their suitability for the program.
The admissions committee will make an assessment and inform the candidate in writing of the admission result within two weeks.
See the preferential financing conditions for CEU IAM:
* The information provided by the CEU Education Group on the financing requested is for guidance only and can in no way be considered a binding offer or pre-approval of conditions. Whether or not to approve and grant the financing requested is the sole decision the bank.