Friday, 18 august 2017 | Redacción CEU
Car sharing companies circulate with more strength in Spanish cities. Automobile firms are increasingly aware of the shared transport importance in big metropolis and drive their own projects. The automotive industry is forced to redefine its business model because millennials do not like buying cars as much as their predecessor generation. Will we have cars in the future or will we just share them?
The Spanish adaptation of the 'American dream' would include a flat and a car in property. The post-crisis environment and the emergence of the millennial culture have disrupted the old criteria. Even so, these two pillars of our country investment model are hard to break down overnight –and they should not disappear either–. The Spaniards continue keep trying to fulfill own dreams while other alternatives are placed on the table.
What is car sharing?
The population concentration in urban areas, the slow progress towards the 'green cities' model, hyperconnectivity, transport policies, the lack of purchasing power and the desire to enjoy different experiences have contributed to car sharing appearing with strength in the main Spanish cities. The new mobility services opened the way. Now, Cabify and Uber are fully installed in the inner workings of the big cities like Madrid or Barcelona. But, what do the new experiences of shared driving consist on?
We should not confuse car sharing with carpooling which is a contemporary practice, but very different. This last one is a modality that has been practiced for years in which several people, commonly through some type of digital platform, agree to share expenses in a trip with a private car. Nevertheless, car sharing is based on renting a shared automobile in a short and limited time period.
There are two types of car sharing. The first one involves the return of the vehicle that the customer rents to a permanent base. There is a second option that is known as free-floating and that firms like Car2go provide. These companies offer the possibility to move with the car and drop it off in a different position from the pick-up place. The system is very similar to the one that big European cities use with rental bikes. This type of car renting services are usually characterized by their time flexibility and accessibility. Two requirements that make it very attractive in the eyes of the younger generations.