Executive Neuromarketing Program
Recent knowledge about how the brain works has changed the traditional marketing paradigm significantly. On focusing more on the neurological processes that explain perception, emotions, purchasing behaviour and clients’ decision-making (which, in over 95% of cases, originates from reasons the client is not aware of), the new tools arise as a range of alternatives that minimise the possibility of errors.
No strategy regarding product, prices, sales and communication channels, or the type of research commercial decisions are based on, can remain separate from people’s behaviour as a result of their neuronal behaviour.
The Advanced Neuro-marketing Program is of particular interest to the following profiles:
The program consists of 8 modules.
Training in neuro-marketing gives the students an important competitive advantage, both in their profession and in the organisations where they work or would like to enter:
Director. Lecturer, academic, consultant and author. Specialist in applied neurosciences in the development of organisations and persons. He is author of numerous books on neuromarketing, neuroleadership, neuromanagement and neurosales, and has written a Manual on Brain Training. He is director of the Braidot Training Institute, an organisation which is equipped with its own brain training centre, the Braidot Brain Gym. In the business field he acts as director of Braidot Business & Neurosciences International Network.
A biologist by training he is an expert in marketing and neuromarketing applied to professional development. Professor at business schools and an author. He has worked as a manager in the areas of advertising, corporate image, quality and marketing in companies in the financial sector and in management of international congress projects at the Granada Conference and Exhibition Centre. Manager, coordinator and teacher of a Master's degree in applied neuromarketing in private colleges and public universities in Granada, Malaga and Seville (Spain), at the Mediterranean Centre of Granada University and at the Panamerican Business School in Guatemala. Founding partner of the companies Otros Caminos SEFIDE EDE of which he is currently Marketing Director, Momo Pocket and consultant with Nyuron.
Director of Braidot Business & Neuroscience and RVO Marketing (consultant specialising in commercial strategies and developments in the retail market). He is joint author of books on his speciality, professor at the University of Belgrano, executive at the Brain Decision Braidot Centre, Researcher, business consultant in the application of commercial strategies and business development, and he is active in several countries including Argentina, Spain, Guatemala, Uruguay, Mexico and USA. In academia, he is professor at the University of Belgrano, and the Braidot Training Institute, where he runs several research projects relating to neurosciences and its applications both in organisations and in personal talent development.
Director and joint founder of RVOmarketing (Specialist consult in commercial strategies and developments for the retail market), Visual Brand (specialist consultant in Visual Strategies at Points of Sale) and Croma Colleciton (clothing company), author of several books about her speciality. She is joint author of books on her speciality, professor at the University of Buenos Aires, lecturer in numerous Latin American fora, and business consultant in the application of commercial strategies and business development, and she is active in several countries including Argentina, Peru, Colombia, Uruguay, Mexico and USA and she manages regional campaigns for the whole of Latin America.