Monday, 5 april 2021 | Brenda Rodríguez López
What gestures do they make? What words do they use? How do they greet you? Are they prepared for the occasion? The answers to these and other similar questions are what usually lead us to having what we call a "first impression". This initial idea that we get about people, according to what they reveal in a first meeting, may have a great impact on our future relationship. The same happens when we transfer this situation to the working world. The impression left by a first meeting does not have to be defining, but it may be really decisive. It is one of the reasons why the focus is increasingly being placed on first meetings within the corporate world, but what about the later ones?
More and more organizations develop onboarding programs in order to attract talent and effectively manage the changeover period that new employees have to face when joining companies. Although it is not a minor issue, very rarely do they ever pay the same degree of attention to offboarding programs in the corporate world. Nevertheless, all the resources invested in communication campaigns, welcoming programs, training courses, strategies focused on the experience of employees and even on customers may be called into question due to poor management of employees’ departures.
Can ex-employees be good brand ambassadors?
Former employees might also become great representatives for the companies they have worked for, for example, by showing that the feel proud of having worked for the company for a while or having acquired certain technical skills in it. On the other hand, the image of their former organization may be affected in a very negative way when the relationship between employees and their organizations comes to a bitter end. It should be taken into account that, in a digital scenario like the current one, unfavorable and harmful messages may go viral, potentially causing a serious reputational crisis.
The good management of exits also makes the changes caused by the loss of workers less violent and complex. Likewise, it contributes to improving the image that the employees who continue working for the company and its clients have, avoiding thus lawsuits for non-compliance in dismissals and possible obstacles in the company's activity during the last days as well as by managing effectively possible problems related to the information handled by employees.