Monday, 20 november 2017 | Brenda Rodríguez López
New jobs, reinvention of processes, disuse of paper, care of online reputation, data processing,... Professionals witness the beginning of the transition to the digitalized work. Keeping a stiff upper lip in the incipient digital era where changes are disruptive and exponential is not easy. Is it possible to work in a hyperconnected society and keep an "analog" profile? Are some workers condemned to be left behind? Can a professional who is not a digital native survive in this environment? Are we ready to take the leap?
This story, although it begins as a tale, it is not. What was fiction yesterday, is now routine. Searching for answers without resorting to manuals. Contacting your colleagues immediately without calling by phone. Studying without attending to classes. Getting an interview without sending a resume, nor showing up at any company. Meeting professionals of the sector without shaking their hands. Sending documents in a few seconds anywhere in the world and without leaving home. Delegating decisions based on algorithms. Working and not going to the office. The possibility of being interviewed by a robot. How has work changed since we are connected! Many digital natives would hyperventilate when imagining that they forget the cellphone at home and cannot come back in a few hours or that they have no access to the Internet along a complete working day. The new generations will be even more digitized. The disconnected worker is now a professional of the past.
At what pace do we move?
The Internet consumption is very high. People spend increasingly more hours connected to the network, also at work. Strategies and processes become digital by definition, it is not necessary to add the adjective. The new normality is digital. Companies try to adapt to new times and work on improving internal communication, the recruitment through social networks, the methods digitalization or the online reputation. A report carried out by Incipy and Inesdi asserts that 79% of Spanish companies claim to have started the digital transformation process in terms of Human Resources. Some of them even say that they are in an advanced stage of this transit.
The change is both unstoppable and inevitable. The Co-Director of the Master's Degree in Human Resources, Management of Talent and Leadership, Rafael Sancho Zamora, in an interview about the future of the HR sector, explains: <<The development of new technologies is transforming organizations and, by extension, the sphere of Human Resources management. The way in which employees work, interact and communicate is changing the work environments of organizations, forced to work in the transition to “the digital”>>.
Most of Spanish companies –90% according to the study The business of the future: giving free rein to talent of IDC– claim that digital transformation is a priority for their business. However, according to the analysis of 150 national and multinational companies with commercial presence in Spain carried out by the B-talent technology consultancy, only 2% of them successfully managed to start up and complete this process. This is a change that implies a continuous evolution. It is not a simple box than they can mark in the list of the company pending tasks, but a long distance race. Professionals cannot run at the same pace that changes occur. They need training, a period of adaptation.