Programme Focused on Customer Experience
Customer experience is made up of any type of interaction that exists between a company and its users. It is essential for marketing to focus not only on purchasing, but also on the sensory, cognitive and relational values that accompany it. A good customer experience strategy enhances the products and services.
Putting aside aspects such as the price of a product, we must also pay attention to the way in which we address the brand's target and motivate it in a creative way. Nowadays, successful companies have one thing in common: their way of innovating in customer experience.
• To provide participants with information, contents and keys to the Customer Experience: behaviour, habits, new customer decision cycle, innovation, digital and cultural transformation.
• To learn about the Relational, Social and Brand Promise Marketing initiatives that have an impact on Customer Experience.
• To learn the Experience Design and Customer Journey methodologies.
• To learn about the key skills* for implementing Customer Journey programmes in organisations.
• To think about Business Analytics, Big Data and Customer Experience Metrics.
Director CEO Quid Qualitas. Expert in Marketing, Sales, Customer&Employee Experience and Coach executive. Certificate in model i4 of Neuroleadership. Vice president of the AEC Customer Experience Committee. Degree in Mathematical Sciences specialising Statistics and Operational Research and Methodology of Mathematics. Over 20 years’ experience in Marketing, Communications, Sales Consultancy and Human Resources Management.
Managing Partner of Konnectare Values Expert in neuroleadership Digital and Cultural Transformation. Executive coach with 19 years’ experience in Telecommunications companies 10 years’ experience in development of managerial skills. Computer engineering from the Madrid Polytechnic University. Master's degree in Human Resources Management from the Madrid Association of Political Scientists and Sociologists. Executive Coach certificate obtained from Intuition Coaching. Certified in NLP (Neurolinguistic Programming) by IPH, i4 Neuroleader Trainer in Model i4 Neuroleadership awarded by the About my Brain Institute.
Director of QQ Digital: Customer Deep Learning. Expert in Business Analytics applied to Business, Strategy, Marketing and Market/Customer Development. Collaborator in Engineering Mathematics and Big Data technology consultancy. She has over 215 years’ experience running strategic projects within the IBERIA group. She holds a degree in Mathematical Sciences from the Madrid Complutense University, graduate of the Big Data Analytics Executive Program at ESADE and has an Executive Master's degree in "Leadership and Management of People" from OTTO-WALTER INTERNATIONAL
CEO 4Doctors. Expert in Marketing and Customer Experience. Vice President of the Customer Experience Community of the Spanish Quality Association (AEC). She has a degree in Economic Sciences from the Autonomous University of Madrid, and has over 20 years managerial experience in the areas of Marketing, Experience and Customer Service, Commerce and Consultancy, Big Data and Digitalisation in multinationals in the financial and health sectors.
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