From reflection on the impact on my business, to the diagnosis and definition of the roadmap to follow with a clear goal: the Customer at the center. Assuming the necessary changes in our strategy and being able to use the data in an intelligent way will allow us to improve the relationship with our clients, learn about the evolution of our business and be more agile in decision-making.
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Lina Robles Martínez
Director of QQ Digital: Customer Deep Learning. Expert in Business Analytics applied to Business, Strategy, Marketing and Market/Customer Development. Collaborator in Engineering Mathematics and Big Data technology consultancy. She has over 215 years’ experience running strategic projects within the IBERIA group. She holds a degree in Mathematical Sciences from the Madrid Complutense University, graduate of the Big Data Analytics Executive Program at ESADE and has an Executive Master's degree in "Leadership and Management of People" from OTTO-WALTER INTERNATIONAL