Say it with a video!

Monday, 6 november 2017 | Redacción CEU

Videos are consolidated as the content with the greatest impact on the Internet. Smartphones  and social networks have favored that the moving images become the digital world king. In an era where we have no time to lose and immediacy pressures, what is consumed under this audiovisual format has a great viral potential. Video marketing promises to be the main star of marketing online in 2018. Forecasts estimate that next year 84% of Internet traffic will be made through videos. You cannot turn a blind eye to this evidence! Producing your own audiovisual material can make you succeed. Turn on your camera and press the REC button!

When you hear the sound of the subway arriving, do you go down the stairs two by two? Do you prefer to order a coffee to take away rather than sitting down for breakfast? In order to avoid going around and getting lost in the city, are you willing to stop a taxi? So, videos are your ideal means. They do not take much of your time, its consumption is easy and they are also trendy. Like you, most of Internet users choose this format. At least, that is what all the statistics show. Society requires speed and immediacy. In this context of digital transformation, videos become the perfect formula to satisfy these demands. But, the more the masses become used to the audiovisual content, the more demanding they become. How to stand out when the audience always wants more?

Everybody wants videos!

The profile of potential clients has changed a lot in the past years. People have abandoned traditional media, such as television, to get involved in the use of new technological devices like smartphones, tablets and laptops. The relationship that is now established with the environment is complex. While technology favors social isolation, the consumer's capacity for interaction and connection has never been so high. The digitized citizens have become lazy, have a high intolerance to boredom, resist to old marketing formulas and demand optimal results in a very short time. Brands have to sharpen their wits and multiply the effort in order to conquer them.

The marketers believe that videos are now the ideal tools to develop an effective digital marketing strategy. Not surprisingly because, as it is indicated in the blog 40 de Fiebre, video marketing brings great advantages: numbers play in its favor, its products are easy to share and consume, increases conversion rates, contributes to engagement, boosts SEO, moves television to the background, can be cheap and users prefer it. Videos are the exemplary format to reach the audience in a simple, attractive and effective way. Most of the companies have become aware and are investing time and money in producing new audiovisual content. But masses not only demand quantity, they also want quality. What are the keys to stand out in video marketing?

First impressions matter

The first seconds are decisive. Most people will stop watching a video, if it fails capturing their attention. According to a study conducted by Visible Measure, 20% of users will stop watching the video in 10 seconds. A third part, in 30 seconds. Creativity and ingenuity are very effective resources to connect with the masses. The competition and the demand level from the masses is also high. It is not always necessary to make a high production expense to conquer the audience. A good idea can make up for a tight budget.