Monday, 4 november 2019 | Redacción CEU
They favor relationships, enable instant communication, help meet new contacts and be in touch with very different profiles and serve as an entertainment and information channel. Social networking sites have changed the way we communicate. As a consequence, different spheres of our life are being altered because of them. In particular, digital platforms are acquiring an important role within the work environment. For example, users’ profiles are being used as a cover letter for candidates, whether applicants aim at that effect or not. This means that some of the opportunities and inconveniences that these professionals find in their careers depend on the type of behavior that they have on the Net.
The study The importance of communication in our lives, which was recently published by the Association of Media Agencies, reveals that half of the Spaniards write or act on digital media in a way that they would not dare to reproduce face to face. Social platforms generate a false sense of anonymity that usually causes greater user disinhibition. There is also an atmosphere of impunity in them, a feeling that might explain the behavior of trolls and haters. However, far from what it may seem at first, actions on the Internet have also an impact on the real world. particularly, in the work world. This is highlighted by the report 2019 Connected Talent: New realities of the labor market.
According to this study conducted by Infoempleo with the collaboration of EY, 81% of HR professionals visit candidates’ digital profiles before making a decision. This report reveals that the applicants who are active on social networks have more job opportunities than those who are not, but also that a third of the candidates are rejected due to their activity on social networking sites. Specifically, 53% of HR professionals who participate in this survey claim that they have reconsidered their hiring decision after consulting a shortlisted candidate’s profile.
When rejecting an applicant for their activity on the Net, the main reasons given by recruiters are advocacy of violence or discrimination (72%), the encouragement of drug or alcohol use (72%) and the use of inappropriate pictures (69%). Political affiliation is not among the most important aspects, but it has actually risen by one point compared to last year (9%). When consulting candidates’ profiles, these professionals also pay special attention to factors such as the professional career of applicants, their skills and manners and their years of experience. Their favorite platforms to obtain this type of information are Linkedin and Facebook.