Monday, 21 december 2020 | Brenda Rodríguez López
<<I am optimistic, we have had to sharpen our ingenuity and that is going to bring benefits>>
These days, talking about Digital Transformation practically means talking about a strategic need for any type of organization in any part of the world. Improving processes, responding to markets that are affected by a dynamic constant change, making the work of employees easier or meeting new customer expectations are just some of the reasons that explain this universal demand for transformation. How are Spanish companies responding to this demand for transformation?
This is what our DHR Index tries to answer. This is a report with objective indicators that measures the level of commitment with Digital Transformation and Digital Talent Management in HR Departments. It is also one of the main initiatives that are put forward within the framework of the Digital Human Resources Collaborative Hub (DHR COL-HUB).
The CEU IAM Business School and an outstanding group of HR directors are the promoters of this study. Currently, they are working together on a new edition of this report that will soon be released. This new edition promises to provide very interesting data, since this year has been particularly marked by all the changes that the coronavirus crisis has brought about.
In order to gear up for the arrival of this new study, we consider that it is necessary to put data into perspective. This is the reason why we have talked with Alejandra López-Baisson, Chief People Officer Spain, Portugal and Turkey at Empark Aparcamientos y Servicios and one of our advisors on this report. With her, we analyze the latest DHR Index and try to get a sense of the data we have found in it.
What are your thoughts on the last DHR Index edition?
I have found it very interesting to get to know, with data rather than with assumptions, how Digital Transformation is being managed and, above all, what this means for each sector, company and even department. The differences are really profound.
What aspect of the report would you highlight? Has anything in particular caught your attention in this report?
Something that has caught my attention is the rhythms that companies still have conceptually; from those that consider this Digital Transformation from a purely technological approach (focusing on the modernization of systems, new technological implementations, etc.) to those who consider that this digital revolution is a must in order to advance, go ahead and even survive in the market.
One of the main conclusions of the latest DHR Index is that there is not just one understanding of what Digital Transformation means. Could you explain what this concept means to you?
I think of Digital Transformation as a historic milestone that will be studied in the future, like the Industrial Revolution or the discovery of the printing press. Digital Transformation radically changes our way of understanding and perceiving the world. It involves a cultural transformation that is already changing all of our paradigms, our way of interacting and our organizational systems.