Monday, 8 march 2021 | Brenda Rodríguez López
<<In an environment of digital transformation, within a dynamic and changeable context, it is no longer enough to make the most of knowledge acquired long ago or rely on accumulated experience>>
On February 13, the CEU IAM’s Executive Master’s Degree in Human Resources 4.0 kicked off. Since then, its participants have enjoyed a program that is focused on preparing them for the management of human capital in the current work context: an environment which is characterized by constant and disruptive changes provided by the tech development. This is a specialized and modern program that intends to break with an outdated vision of the Human Resources sector, being one of its main objectives to respond to the new needs that companies now have.
The person in charge of directing this Master’s Degree in Human Resources is José Morejón Villanueva, Global HR Group Vice-President at Banco Santander. A few months ago, we talked with him about the results of the latest edition of the DHR Index, which is a report that analyzes the level of Digital Transformation in Spanish companies and the role that the Human Resources Department plays in this transformation. We have talked with him again to try to better understand the context that the new participants of our Master’s Degree in HR have to face now, and, indeed, the rest of the professionals who work in this sector.
What disruptive changes is the Human Resources sector currently undergoing?
Special attention is being given to the management of the pandemic and all its consequences, such as concerns for the employees’ health, the management of remote work, the new ways of working, keeping everyone motivated and productivity in companies, etc.
Technology is shaping a new scenario in the business world. What are the latest trends in people management related to the impact of technology?
They are related to incorporating technology into processes and people management in order to add value. A wide range going from the implementation of technology platforms in the Cloud that enable a comprehensive management of HR to small examples in process automation, the use of chatbots and different applications that help us in management. In short, any aspect that helps disintermediation and to speed up and simplify our way of working.
What do you think HR professionals need to pay special attention to in order to face the coming years? In other words, what do they have to put their effort into?
Into taking care of the health of employees in a broad sense of the word, from their physical health and the care for their work environment to their mental health. The latter has been affected as a result of the pandemic fatigue that we are suffering, and we are yet to see its full impact.
They also need to be attentive to the natural evolution of jobs as a result of digitization, anticipating those newly created jobs and the necessary skills that will be needed and that we do not always pay attention to within the organization.
What qualities do you think a professional who occupies a managerial position in this sector should have?
Human Resources professionals who want to manage successfully in today's environment have to combine several aspects, just as if they were a one-man band playing many instruments at the same time. They must have a service-oriented leadership component, a vision and language of the business, an agile mindset... Likewise, they need to understand the value of data, know how to generate commitment, be culture guarantors and know the impact of technology on management.