What strategic recommendations and concrete actions are currently to be carried out in the marketing and communication plans?
Faced with an unexpected situation like the one we are experiencing (others will come with all the elements in motion and interaction, interaction, (new patterns of customer behavior, digitization, speed of information, global vs. local, marketing and communication have the responsibility of ensuring the survival and growth of brands What strategic recommendations and concrete actions must be carried out at present in the marketing and communication plans so that the brands emerge stronger and overcome so much movement.
You can follow the webinar through our social networks:
Speakers
Alberto Díaz Domínguez
Director de Marketing INFINITI ESPAÑA
Profesional especializado en Marketing y Comunicación. Director de Marketing INFINITI ESPAÑA. Economista, licenciado por la Universidad Complutense de Madrid. Máster en Dirección Comercial y Marketing por el Instituto de Empresa Business School. Ha desarrollado toda su trayectoria profesional en el sector del automóvil en marcas como INFINITI y Suzuki. También como director de Salones de Automoción en IFEMA, Feria de Madrid.