Monday, 14 january 2019 | Redacción CEU
The brands of the motor industry no longer bet on car shows with the same intensity. They have realized that there are other places where they can introduce their most innovative projects, without giving up having great visibility. The Electronic Consumer Show in Las Vegas, which is also known as CES, is a good example of this. This international event enables car lovers to guess where the future of the industry is heading. Among other things, CES visitors have discovered that passengers will not disturb drivers since they will be entertained with virtual reality devices, that vehicles will be able to perceive drivers' emotions and adapt their services to them and that cars in addition to rolling will also walk and climb. Today, at The CEU IAM Business School, we list the most disruptive automotive proposals of the event.
Once again, CES has become a showcase for the most extravagant and avant-garde technological innovations in the consumer industry: roll-up televisions, smartwatches which are capable of detecting arrhythmias and notifying your doctor, new immersive experiences, underwater drones, laundry robots, smart wooden boards, exoskeletons for people with reduced mobility, virtual assistants that are capable of translating conversations in real time,... The list is very long, but, as is logical, the motor world always occupies a prominent place on it. What are the proposals which CES has surprised us with?
Although it sounds like a science fiction movie, there are several brands in the market that are working on the development of the so-called flying cars. One of them is Bell, this company has surprised the visitors of CES 2019 with a real-scale prototype of a flying taxi, the Bell Nexus. It is a vehicle with a hybrid system which is able to take off and land in a vertical way. The brand plans this flying car, which is more similar to a helicopter than a conventional car, to make its first test flight in 2020. Behind this project is also Uber, which has partnered with different manufacturers of aircrafts to develop eVTOL vehicles. In spite of the fact that it may find many legal obstacles, Uber Air intends to start up this air service in 2023.
Another original proposal of the latest edition of the consumer electronics exhibition is Elevate. Hyundai has presented a concept of an electric and autonomous vehicle which has been designed to carry out rescue and live-saving operations. This futuristic-looking car is equipped with four legs that can be used both for walking and climbing in all types of terrain. Apart from enabling access to areas with a high level of danger, the so-called "walking car" can also help remove the physical barriers that people with disability find in the environment.
Kia has presented Real-time Emotion Adaptive Driving (READ). With this technology, based on the development of autonomous driving, the brand hopes to achieve a very high level of personalization inside the car. The firm wants to offer experiences that fit the moods and behaviors of drivers. The cameras and sensors of the READ system are able to read facial expressions, know the electrodermal activity and measure the heart rate. Depending on the signals which are received, the vehicle will create an environment that meets the needs of the person who is sitting behind the wheel. In particular, it will be able to control aspects such as the level of temperature, the type of lighting, the music that is played and even the massaging function in the seats.
Hyundai MOBIS, the part and services division of the South Korean firm, has presented a prototype of an interactive lighting system which is also based on the development of autonomous driving, this is something similar to what Mercedes-Benz F 015 did years ago. It is called Communication Lighting Concept and it is composed of an exterior lighting system built on the body panels. Among other things, it can detect pedestrians 130 meters away and communicate with them in order to inform about their next movements. It is a new formula to prevent accidents.
Audi wants to say goodbye to one of the questions that has been asked the most throughout history in the interior of cars: <<When are we going to arrive?>>. In this conference, the manufacturer of Ingolstadt has presented its vision of the future in the entertainment on board. The automotive firm uses as an example the Audi e-tron, of which we have already talked on other occasions, and proposes that the occupants of the rear seats enjoy immersive experiences thanks to the technology of virtual reality. The particularity of this proposal is that the movements of the car are reflected on what passengers are watching.
The XtraVue Trailer System of the French firm Valeo enables drivers to see through the trailers of their vehicles. This technology creates the illusion that trailers are transparent thanks to the use of different cameras. Drivers see the superimposed image on them and can make the journey without any visibility problems.
At The CEU IAM Business School, we believe that in order to face all the changes that this growing industry is experiencing in a successful way, it is necessary to count on professionals who live up to the challenge. That is the reason that has led us to design our Master´s Degree in the Automotive Industry Businesses. Sign up for it and become one of them!