Almost every hour, headlines remind us that the COVID-19 health and pandemic crisis is wreaking havoc on business and everyday life globally. The main victims are those industrial sectors with high levels of face-to-face interaction, including non-food retail, travel and transportation, hotels and hospitality, restaurants and bars, and entertainment and sports. All of these industries are actively shifting their attention to digital interaction rather than face-to-face interaction. In this context, digital direct to consumer (D2C) is a key approach, and one that begs the question, is this a short-term reaction to COVID-19, or a "new normal" operating model for consumer engagement? client?
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Gustavo Aguilar de Armas
Manager of the Institute for Leadership Ethics and Advanced Development (CEU ILEAD). He has held several managerial posts in business organisations and foundations, mainly in the field of organisational development and strategy for managing change. With a degree in law and an MBA from the Madrid Complutense University, he also has a Master's degree in Foundation Administration and Management of Foundations, Associations and other Not for profit Organisations from the Autonomous University of Madrid. He is certified for various psychometric instruments (MBTI, FIRO-B, el CPI), is a Project Manager at PRINCE2, and qualified in agile methodologies such as SCRUM and Kanban Methodologist. He has also completed the Training Programme in Ontological Coaching at Newfield (Amsterdam).