Monday, 19 november 2018 | Redacción CEU
Time is a determining factor when it comes to persuading someone of something. The first seconds in a conversation are decisive for generating interest. Doubting or hesitating when an extraordinary occasion arises may imply missing a golden opportunity. When entrepreneurs meet potential investors, strategic clients or possible collaborators by chance, they have a few seconds which are crucial and can turn out to be a turning point in their businesses or careers. Being prepared for this type of situations means a great competitive advantage. But, how to awaken an interlocutor's interest in just a few seconds? What is an elevator pitch?
An elevator pitch (which is also known as elevator speech) is a term that is used to refer to a very short, clear and concise talk that serves as a cover letter for professionals and a presentation for their projects when they are in front of a key interlocutor. This term refers to the exceptional scenario that emerges when entrepreneurs happen to meet important people in the elevator. These short journeys are unique opportunities to boost projects or improve professional situations. With no way out, being trapped in the elevator, these individuals have no choice -as long as they do not cover up their ears-, but to listen to what professionals want to say. This type of meetings can occur at anytime and anywhere. However, knowing how to explain what your project consists of and who you are in a natural and persuasive way and in such a brief period is not easy.
When entrepreneurs prepare an elevator pitch, they have to consider that this technique does not aim to sell, but rather to persuade, arouse and generate interest. In just a few minutes or seconds, these people have to manage to convey their ideas in a different way to draw attention and be able to win over the person who is caught in the elevator -or anywhere else–. Of course, this technique is ideal for proposing a new business idea, but also to find a job or improve the strategic position of professionals. Job opportunities arise in unsuspected places. Anyone can be a potential employer, investor or collaborator. Therefore, when you are looking for a job or you are in the initial phase of a project, preparing an elevator pitch is highly recommended.
Although this speech is apparently improvised, it usually requires a prior preparation to be sufficiently captivating. There are no infallible recipes, but it is more likely that an encounter by chance will result in a successful coming together by following certain advice. Next, we offer a list of recommendations that are important when it comes to designing an elevator pitch:
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