Friday, 18 august 2017 | Redacción CEU
From a comb to a heavy-duty truck, all the things are liable to being connected to the network. The daily use objects interconnection promises a great impact on digital marketing. This transformation requires time and labor, will we be ready for its arrival? How will the Internet of Things appearance affect digital media marketing strategies?
Your bed will know when the temperature drops and will keep you warm in winter. Goodbye to cold feet! If you share the mattress, it will regulate each part independently. No more fighting for the blankets! The alarm clock will be aware of your habits. If you need to set the alarm several times to avoid falling asleep, it will adapt to your little obsession. There is no excuse for being late, when the car notifies you in advance of an appointment and waits for you at the door. The toothbrush will tell you off, if you have not brushed your teeth regularly. And the doctor will be informed through a bracelet, if you are at risk of having a heart attack, and in time to act, if something happens to you. It is not science fiction; this is the future that predicts the arrival of the Internet of Things (IoT).
What does the Internet of Things consist of?
The Fourth Industrial Revolution is here and brings with it a new digital system where things can connect to the Internet and, in turn, between each other. A daily use 'smart' objects cobweb also linked to us. This is one of the most disruptive changes in digital transformation and will undoubtedly alter the daily routine of this society.
You will not need to keep your cell phone close to feel connected at every moment. Any object can integrate intelligent sensors that offer information on multitude of variables both personal and collective, without the interaction of the human being. The processors are getting smaller and having a lower consumption and the communication protocols are on the right track. These technologies when combined, allow the extraction of data, its consignment and reception and the result analysis of the interaction with the objects.
The interconnection of things offers more than useful information to monitor. When artificial intelligence comes into play, the features shoot up. Specific activities can be programmed based on the information received, automating the processes and learning from the experience. People do not have to remain out of this equation, they can always make changes and even do it remotely.