Three essential ingredients of companies

Three essential ingredients of companies

Monday, 28 january 2019 | Redacción CEU

Companies have to face environments which are increasingly complex, where change and uncertainty are persevering elements. Succeeding in this tough context means being willing to change with it and approaching work with a new point of view. Innovation, talent and teamwork become thus essential ingredients in the daily activity of companies, especially in the case of SMEs, micro-SMEs and startups. But, how to combine these elements in the right way? What can companies do to attract and boost talent? How to get a work team to be effective? What is the secret formula to adapt to such a changeable environment?


Last Wednesday, January 23, CEU IAM Business School held the event "Innovation, Talent and Teamwork". In this conference, Rafael Sancho Zamora, a specialist in strategic consulting, entrepreneurship, organization and management of HR and executive coaching, offered a masterclass on the ingredients that are key to the companies' success. The transcendence of an organization is proportional to the talent which is found in it, and in order to find the right answers, it is essential to adopt a team role. In turn, innovation is an extraordinary tool when it comes to solving problems.

Talent management

<<Human talent is responsible for the impact of the organization; depending on the people we hire, depending on the people we count on, we will have a higher or lower quality when it comes to offering products and services to our customers>>, the Human Resources expert explained in his lecture. There are also three characteristics that Zamora highlighted in the search for professionals by the companies: teamwork (employees who are capable of co-creating, cooperating and coordinating), creativity (employees who manage to provide solutions on a day-to-day basis and bring agility to companies) and proactivity (employees who are self-starts).

When it comes to attracting and retaining talent, it is necessary to adopt an approach which is based on the creation of favorable environments (one which encourages motivation, commitment and productivity), the identification of needs to design programs, the training and development of employees, the design and implementation of wellness programs and the support for management decisions.

The specialist explained that employee's motivation is essential to create a work environment that contributes to achieving the companies' goals. Entrepreneurs must know how to convey their mission (raison d'être of the company), their vision (where it wants to go) and their goals (taking into account that they are always measurable, quantifiable, achievable and few). They also have to know how to act as leaders, not as simple bosses. In other words, they have to become guides who can be valued and serve as an example for the employees. Because if the employer is the first one who breaks the rules and does not strive to achieve the objectives, the employee will not have a mirror to look at.

The bet on innovation

Zamora, who is also a professor of the Master´s Degree in Human Resources, the Management of Talent and Leadership at CEU IAM, used the simile of "the boiling frog syndrome" by Charles Handy to explain the importance of interpreting reality and knowing how to adapt to it in the right way. If someone puts a frog in a pot of boiling water, the amphibian will jump out, and get scared instantly. If it is put back in when the water is cold, and the water is gradually heated, the frog will be finally cooked. The animal cannot realize the changes that occur in its environment. If a company is not capable of interpreting the reality that surrounds it (technology, employees, competitors, legislation,...), it will end up as badly as the amphibian of this story. The firm will make it big to the extent that the entrepreneurs know how to adapt to the changes.

<<We are not facing a time of changes, but rather a change of time>>, the professor claimed. The world now moves through the paradigms of "the portable", "the small", "the personal", "the creative", "the hybrid",... Customers have changed. They are now more prepared, have more information and do not show the same loyalty towards brands. Therefore, Zamora points out that the language and the dialogue between business and consumer must change, because communication channels, particularly social networks, have rules which are very different. Companies must be innovative and keep constantly evolving to find competitive advantages in this convulsive context. This means that it is necessary to look for employees with creative talent, because as the expert himself said: <<Creativity can be transmitted and learnt>>.


Three essential ingredients of companies

The challenge of working as a team

They were neither the first nor the biggest ones. None of them was known before as a star. However, thanks to teamwork, trust in colleagues, creativity and disruptive innovation, Cirque du Soleil achieved success. This is the case that the professor used as an example to emphasize the value of teamwork.

A team is a group of people who is working towards a common goal. Through a coordinated effort, a group can generate a positive synergy. Although the strength of a group lies in the differences, teamwork does not consist of a simple sum of individual contributions. Their effort should be oriented to the mission and vision of the company. When a team works efficiently and has a common goal, it brings about many benefits: productivity increases, work is less stressful, responsibility is shared, general expenses are reduced, and quality is distinguished.

A work team works like a machinery with different gears. All must work well, because if one of them fails the team will be unsuccessful. Zamora explained that leaders are in charge of "greasing" that machine. They are responsible for detecting deficiencies and helping to solve them. They are also the ones who must recognize when professionals are doing a good job.

This article serves only as a brief summary of the event which was organized by CEU IAM. You can find the complete recording of this masterclass on our YouTube channel. Our business school offers a Master's Degree in Human Resources, Management of Talent and Leadership that bets on these three ingredients firmly. Rafael Sancho Zamora is one of its professors.


This website uses cookies.

This website uses cookies to analyse our traffic, customize content preferences and provide social media features. It also shares information about your use of it with third parts (analytics, social media and advertising). You can edit our cookies' usage in this configuration page.

Accept all cookies