facebook pixel
Skip to main content
CEU IAM Business School
en
 | 
es
Training Offer
News
Innovation and Society
Services CEU IAM
Meet IAM
Virtual Campus
TV
en
 | 
es
Training Offer
MBAs
Masters
Executive Programmes
Advanced Programmes
Focused Programmes
Executive Summer School
News
Blog
Events
Innovation and Society
Healthcare Trends Lab Observatory
CEU DHR COL-HUB Observatory
Francesco Economy
Services CEU IAM
Subsidies and Grants
Admissions
Alumni Network
Professional Careers
Custom Programmes
Leadership, Ethics and Talent
Meet IAM
About Us
Contact
What can companies do to stimulate creativity?

What can companies do to stimulate creativity?

CEU IAM
 / 
CEU IAM Blog
 / 
Human Resources
 / 
What can companies do to stimulate creativity?
Share it 
Share it - LinkedIn Share it - Facebook Share it - Whatsapp Share it - Twitter
No ratings yet 
What can companies do to stimulate creativity?
  
 0 % 
  
 0 % 
  
 0 % 
  
 0 % 
  
 0 % 
No ratings yet 

Monday, 2 december 2019 | Redacción CEU

All experts agree that a large proportion of the work that professionals now do will be automated in the coming years. This forecast should make us wonder: What can we do to remain essential? What are the things that machines cannot replicate? There is something that technology cannot imitate, at least for the moment: divergent and original thinking. This is characteristic feature of creative minds. In order to be innovative, many companies are becoming aware of the fact that they need both to implement and promote the latest advances in technology and to have professionals who know how to take advantage of these advances, in addition to responding to the different scenarios that they bring about and provide new and original ideas to these projects.


Creativity is the great change force of human beings. This is the reason why the companies that want to adapt, prosper and stand out in the current VUCA context – the volatile, uncertain, complex and ambiguous environment- need to adopt a creative approach in their work. This new point of view means more than just hiring professionals who meet the characteristic features of the creative profiles. Constructive imagination and divergent thinking are not only innate, but they can also be cultivated. Thus, how to boost creativity at work? What are the key aspects in which creative companies should work on?

  • Frameworks, margins and limits

Creativity stays away from strict guidelines, established habits and automatisms. This means that to be creative, you have to forget the rules to some extent. How to deploy a strategy like this from an organizational point of view? Companies must create favorable working conditions by offering employees greater autonomy, a margin for experimentation, a time for reflection, etc. A creative company defines the goals properly, but gives its employees freedom to achieve them, because the greatest obstacle to creativity is fear. Employees and middle managers must have some leeway when questioning established processes. When they feel that the consequence of following a different path is punishment, they will simply repeat the same patterns again and again.

  • Working environment 

Experts agree that a pleasant work environment, which is open to change, stimulating and receptive, works as a driving force for creativity. On the contrary, when employees work in a context of stress, lack of motivation and dissatisfaction, it is difficult for them to keep looking for new alternatives and solutions.

  • Workspace

It may seem a minor issue. However, the place where employees develop their activity greatly influences their creative ability. The open, bright and flexible spaces that facilitate professional interaction, the flow of ideas and concentration are stimulating and inspiring for workers. Even more when they have the resources that professionals need to boost their projects. Likewise, a change of scenario also serves as a really effective formula in the promotion of creativity. Leaders can organize from group dynamics based on brainstorming strategies to informal outdoor meetings.
 

What can companies do to stimulate creativity?
  • Incentives

For a company to be able to stimulate its employees, it first needs to get to know them well. This is the role of team leaders. Only in that way will they be able to assign the right projects to the right people. Their goal should be to lead the work of professionals towards a specific field that fits their interests, skills, experiences or abilities, thus this assignment serves as a sufficient stimulus for them. In this "culture of challenge", leaders should know how to adequately measure the magnitude of the defiance so that it is not overwhelming, discouraging or even threatening.

  • Team building

A creative process can be both individual and collective. However, when a project is analyzed from different perspectives, it is enriched by all of them. From an organizational point of view, leading a group of people with different ideas, experiences and approaches is more difficult, but it is also an effective formula to stimulate the flow of ideas, communication and synergy. In other words, promoting diversity is another way to boost creativity.

  • Organizational approach

If this kind of ideas are not going to be taken into account, it is useless to try to stimulate them. A creative company should be willing to take certain risks and prepared to manage them effectively. In the same way, firms should get used to listening actively. The approach should be comprehensive: from newly arrived employees to well-established leaders. On the other hand, they should get used to doing it in all directions by, for example, taking into account the opinion of customers, suppliers and collaborators as well.

  • Recognition

Leaders play a crucial role in stimulating the creativity of professionals. As a general rule, employees want their work to be valued and their achievements praised. However, oftentimes bosses pay more attention to mistakes than to successes, discouraging thus their subordinates. Leaders should not forget that recognition is a powerful motivational tool.

The CEU IAM Business School offers different postgraduate programs which are specialized in business management and administration: International Master in Management, International MBA and Executive MBA. All of them are programs which are adapted to the needs and realities of companies in the current digital and global environment. All of them share the same premise: training professionals and managers who aspire to lead their environment, leaving an ethical and lasting mark on time. Ask for further information!

☆
☆
☆
☆
☆
Rate this article
Share it 
Share it - LinkedIn Share it - Facebook Share it - Whatsapp Share it - Twitter

Related articles

Related articles: Being a newcomer and a leader, is it possible?

Monday, 8 july 2019

Being a newcomer and a leader, is it possible?

When new bosses take over teams that are already trained, they face a difficult challenge: How to become a leader when you are also a newcomer?

Related articles: How to find out who the best candidate for a job is?

Monday, 9 march 2020

How to find out who the best candidate for a job is?

Choosing the ideal professional to fill a vacancy is not a simple task. What advice should recruiters follow to pick out the best applicant?

Related articles: Was this meeting necessary?

Monday, 16 september 2019

Was this meeting necessary?

Sharing information, exchanging ideas, setting strategies, etc. All this can be achieved through meetings, but only when they are properly approached.

CEU IAM Business School is the CEU group Business School
Universidad CEU San Pablo
Universitat Abat Oliba CEU
Universidad CEU Cardenal Herrera
Leadership

The common denominator of CEU IAM programs is Leadership. Fruit of which maintains a unique alliance in Spain with the Center for Creative Leadership. Currently, one of the best leadership programs in the world is taught in all its executive courses.

CEU IAM understands that there is a great need to train professionals capable of leading their organizations in a changing, digital and international environment. Managers are needed to lead the changes, inside and outside their borders, and to generate a positive and profound impact on people and organizations.

Center for Creative Leadership

 

AACSB International
CEU Institute for Advanced Management is a member of AACSB International
(Association to Advanced Collegiate Schools of Business)

 

Asociación Católica de Propagandistas
El CEU es una obra de la Asociación Católica de Propagandistas

 

Madrid Excelente

+34 915 140 445 CEU IAM phone: +34 915 140 445
+34 670 058 726 CEU IAM whatsapp: +34 670 058 726
secretaria[@]iamceu.com CEU IAM email: secretaria[@]iamceu.com
Legal Warning and Data Protection
Social Media Policy
General Conditions of Contract
Cookies Policy
Institutional Ethical Channel
Training Cycles Madrid
Web Map
CEU IAM en LinkedIn CEU IAM en YouTube CEU IAM en Facebook CEU IAM en Instagram CEU IAM en Twitter
x
x
x
x