Monday, 19 august 2019 | Redacción CEU
Change is a constant principle in our life. Sometimes, we benefit from it. Other times, it makes us lose. Sometimes, it takes us by surprise. Other times, we look forward to its arrival. However, if there is a constant in change, it is its inspiring nature, as change always leads us to adopting new approaches, sharpening ingenuity and learning from our mistakes. Otherwise, we may be swallowed by it. Precisely, the business environment has never been exposed to so many changes in such a short period of time: the continuous technological advances, new organizational models used by digital companies, the clear fight for talent, changes in social habits, the increasing competitiveness,... Apparently nothing can be done when changes arise, but that is a wrong approach. If a company wants to succeed in such unstable and volatile environment, it has to be prepared to change, take advantage of what may come, as well as not be overwhelmed by it. Today, in the CEU IAM Blog, we analyze the keys to managing changes within companies.
Have you ever wondered how your company feels about change? It is very unlikely that an organization will react to change with indifference. Most organizations choose between two opposite attitudes. The first one is reactionary. For this type of organizations, change means an obstacle. It is an inconvenience, something that sows uncertainty. Then, they opt for the shortest formula: avoiding it, adopting a short-term solution, addressing it partially,... The second one is innovative. In this case, companies see change as an opportunity for growth and learning. It is easy to predict which one of these organizations has more chances to thrive in the work environment that has been described above.
The keys to success in the face of change
A company which is opened to change is also, by definition, flexible, that is, it faces daily and temporary events in a natural way, without it bringing about the undermining of the foundations and structure of the company. It is also an organization that, as part of its normal activity, is prepared to react quickly to new contexts that, due to the current stage of digital transformation, have never been so numerous and frequent. In fact, this new approach of companies does not only consist of the ability to adapt to change, but the identification and benefit of new circumstances. Below, we offer a series of common characteristics that leads these organizations to facing change successfully:
Organizations have to stop seeing themselves as immutable entities to be able to adapt to changes and anticipate them. In order to achieve this, they need to adopt a shared approach that leads them to the involvement and commitment of all their target groups. Hence, this new vision must be transversal, since a large part of the success of a company requires the efforts of employees, not just leaders and managers. The experience of the different members of the business is crucial to detect and identify the new realities and the paths that can enable the company to become more productive. In turn, for employees to maintain a proactive attitude, they should have open spaces to participation and dialogue.