facebook pixel
Skip to main content
CEU IAM Business School
en
 | 
es
Training Offer
News
Innovation and Society
Services CEU IAM
Meet IAM
Virtual Campus
TV
en
 | 
es
Training Offer
MBAs
Masters
Executive Programmes
Advanced Programmes
Focused Programmes
Executive Summer School
News
Blog
Events
Innovation and Society
Healthcare Trends Lab Observatory
CEU DHR COL-HUB Observatory
Francesco Economy
Services CEU IAM
Subsidies and Grants
Admissions
Alumni Network
Professional Careers
Custom Programmes
Leadership, Ethics and Talent
Meet IAM
About Us
Contact
Your new smartphone has wheels

Your new smartphone has wheels

CEU IAM
 / 
CEU IAM Blog
 / 
Automotive Business
 / 
Your new smartphone has wheels
Share it 
Share it - LinkedIn Share it - Facebook Share it - Whatsapp Share it - Twitter
No ratings yet 
Your new smartphone has wheels
  
 0 % 
  
 0 % 
  
 0 % 
  
 0 % 
  
 0 % 
No ratings yet 

Wednesday, 13 december 2017 | Redacción CEU

Being bored is not an option. That seems to be the goal that flies over a good part of the car brands that are on the market. The autonomous car arrival promises to turn vehicles into  entertainment centers, rather than means of transport. No matter how hard they try, it is possible that the police from the future will not be able to avoid distractions at the wheel. Vehicles themselves will be great breakouts and drivers will not be properly drivers. As long as autonomous cars do not circulate in a massive way on the streets, automobile firms will continue trying to please their cars crew with new services that advance in the same direction. Cars start to look more like mobile phones and less like traditional vehicles. Will your car be the cellphone of the future?

 

Car manufacturers could have found a pragmatic cure to amaxophobia: autonomous cars. In the near future, driving will be an activity from the past. Drivers will abandon their pilot status to become one more passenger. Maybe they keep some control tasks, depending on the level of the car autonomy, but probably most of the time that they are in the vehicle, they have no specific function to perform. Are brands going to abandon drivers to their fate? Will these ones allow drivers to get bored on board?

Car firms work to improve the experience over wheels of their customers. They intend that this is a more comfortable and complete experience and they achieve, intentionally or not, that cars are increasingly similar to smartphones. The design of connected cars allows that, apart from users  getting from one place to another, trips are more entertaining, practical and personal. The next few years promise to be full of new proposals and car services. This is a great turning point for the motor world.

Vehicles on the Network

From March 31st in 2018, all new cars and light trucks that are manufactured must include an automatic emergency call system known as eCall. This system will provide emergency services with important information for dealing with the accidents that occur; like the type of vehicles, the accurate time at which they happened, the exact locations and the number of car occupants. The European Parliament intends to reduce the number of deaths on the road by 10% with this measure approved in 2015. This technology could shorten the response times in case of accident, the first minutes are vital.

This is just one example of how the connectivity of vehicles begins to normalize. According to the estimate made by Faconauto with data obtained from the consultancy MISI, one of every four cars in 2021 will be connected in Spain. This organization predicts that the number of vehicles with Internet access will reach six million within just a bit over four years. Worldwide, the consulting firm Gartner increases the figure to 220 million vehicles. Connected cars are now a reality. Internet access in vehicles already allows access to email accounts, having a driving assistance service, listening to a personalized music playlist or connecting to the "cloud". But vehicles on the Network promise more: increasing the connection between cars and "smart" homes, monitoring the health status of the occupants, preventing accidents more effectively, customize the relationship between cars and drivers according to tastes and habits and, even, turning cars into virtual reality cabins.

Cars also begin to facilitate other types of tasks, such as payments through integrated applications. That is precisely the latest proposal of General Motors. Last week, the firm revealed that through the Marketplace service of their vehicles, the occupants could buy a coffee, pay for gasoline or book a table in a restaurant. It is not the only company that offers new services for their customers. SEAT announced in the past edition of Frankfurt the implementation of the Alexa system in new vehicles. Thanks to this voice assistant designed by Amazon, users can manage their personal agenda, locate points of interest or find nearby authorized dealers, among other functions.

 

Your new smartphone has wheels

Are connected cars safe?

The connectivity of the vehicles can turn against the autonomous cars of tomorrow. These cars can be attractive targets for hackers, either jeopardizing the safety of their occupants, violating their data protection and even carrying out a terrorist attack. Tesla, the leading connectivity company, has already suffered several attacks on its vehicles. The hackers managed to take the power of functions like the regulation of the seats and mirrors, the opening of doors, the lighting and even the brake control. Now, the company works with a cryptographic key that only they know and develop safer mechanisms.

Brands are eager to reach the level five of autonomy certification, the vehicles that are able to circulate without human intervention. Connectivity is key to achieving this purpose; automobiles must be connected to each other in order to "drive" alone. The autonomous car promises to eliminate human mistakes when driving but cars are also susceptible to external damages, cyber attacks. Car manufacturers not only have to design connected, intelligent and exciting vehicles, they also have to ensure that their security systems are strong and ironclad against any attempt of remote crime.

Both mobiles and cars are part of our daily routine. Both are meant to be understood and complemented from each other. Perhaps they are two sides of the same coin, two emblems of  Digital Transformation, because, now, the new smartphones also have wheels.

 

☆
☆
☆
☆
☆
Rate this article

Also interesting for you

Also interesting for you: Executive Master's Degree in Automotive Business Management
Executive Master's Degree in Automotive Business Management
Share it 
Share it - LinkedIn Share it - Facebook Share it - Whatsapp Share it - Twitter

Related articles

Related articles: Does the 'new normality' imply a new mobility?

Monday, 25 may 2020

Does the "new normality" imply a new mobility?

This pandemic is changing the way we work, shop and interact. Thus, why should our way of moving not change?

Related articles: Hydrogen, the stars and cars fuel

Monday, 16 october 2017

Hydrogen, the stars and cars fuel

Hydrogen cars also compete in the race for a zero emissions future, is it a promising and efficient fuel?

Related articles: Where will we go without a map?

Monday, 10 february 2020

Where will we go without a map?

Among other things, positioning and navigation systems have transformed the way we move. What can we expect from this technology in the coming years?

CEU IAM Business School is the CEU group Business School
Universidad CEU San Pablo
Universitat Abat Oliba CEU
Universidad CEU Cardenal Herrera
Leadership

The common denominator of CEU IAM programs is Leadership. Fruit of which maintains a unique alliance in Spain with the Center for Creative Leadership. Currently, one of the best leadership programs in the world is taught in all its executive courses.

CEU IAM understands that there is a great need to train professionals capable of leading their organizations in a changing, digital and international environment. Managers are needed to lead the changes, inside and outside their borders, and to generate a positive and profound impact on people and organizations.

Center for Creative Leadership

 

AACSB International
CEU Institute for Advanced Management is a member of AACSB International
(Association to Advanced Collegiate Schools of Business)

 

Asociación Católica de Propagandistas
El CEU es una obra de la Asociación Católica de Propagandistas

 

Madrid Excelente

+34 915 140 445 CEU IAM phone: +34 915 140 445
+34 670 058 726 CEU IAM whatsapp: +34 670 058 726
secretaria[@]iamceu.com CEU IAM email: secretaria[@]iamceu.com
Legal Warning and Data Protection
Social Media Policy
General Conditions of Contract
Cookies Policy
Institutional Ethical Channel
Training Cycles Madrid
Web Map
CEU IAM en LinkedIn CEU IAM en YouTube CEU IAM en Facebook CEU IAM en Instagram CEU IAM en Twitter
x
x
x
x